By: Vivian Kasparian, Account Supervisor There are two types of people when it comes to the biggest sporting event of the year, the Super Bowl. First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]
By: Kaitlin Steele, Account Supervisor at PRLab November 19, 2018 When most people think of ways to prepare for a career in public relations, theatre isn’t usually the first thing that comes to mind. As I near the end of my graduate program, though, I’m still finding ways that my decade of acting has gotten […]
By: Lexi Smith, Account Supervisor at PRLab November 5, 2018 As both PR professionals and college students are aware, sometimes it feels as though there just isn’t enough time in the day. Whether you’re running to classes, writing papers, and studying for tests, or researching a client, writing press releases, and prepping an executive for […]
By: Jessica Swarm, Account Supervisor at PRLab October 29, 2018 It’s a great time to be a sports fan. Over the last decade, the rise of social media has revolutionized the sports industry. One of the most powerful uses of social media is the ability to quickly and efficiently communicate with people all over the […]
By: Riti Shah, Account Supervisor at PRLab October 23, 2018 The world of public relations goes beyond what often meets the eye. Time and again a layman would associate PR with the publicity of consumer-facing brands and products. Consumer practice is a big part of the PR industry but there is a lot more to […]
By: Yuexin Qu, Account Supervisor at PRLab October 15, 2018 When people don’t understand the importance of PR, they won’t invest their money in partnering with PR firms. However, PR is vital for startups’ overall growth and future development. Good PR can help startups shape positive public images and establish social media and traditional media […]
By: Nane Vardanyan, Account Supervisor at PRLab October 10, 2018 You probably remember the first time on Facebook or Instagram when you saw a live video in the news feed. “How is this possible?” was my first reaction. Now, as a part of main social media platforms including Facebook, Instagram, YouTube, and Periscope, social media […]
By: Eliza Garry, Account Supervisor at PRLab October 9, 2018 As a passionate fan of both college and professional football, the fall season is one of the most exciting times of the year for me. Find me following my favorite players and teams every weekend. Fantasy football is a way for me to share my […]
By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]
By Mengyuan (Miriam) Cai, Account Supervisor at PRLab [Source: Four New (Familiar) Diabetes Non-Profits. (2014)] Let me ask a question first: Do nonprofit organizations need PR? The answer is definitely yes. In the TED Talk “The way we think about charity is dead wrong,” presented by Dan Pallotta, he says that “If we tell […]