What We Do

According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

To forge, strengthen, and sustain these relationships, PR practitioners leverage paid, earned, shared, and owned media on behalf of their clients to proactively manage an organization’s reputation and communicate the essence of a brand through compelling storytelling. From brand awareness to donations to marketshare, the practice of public relations produces real results that affect the bottom lines of entities across sectors.

As a full-service public relations agency, PRLab offers the following capabilities to clients:

Strategic Planning

Digital and Creative

Social Media

Thought Leadership

Event Planning and Management

Branding

Influencer Relations

Media Relations

Crisis Communications and Issues Management

Guerilla PR Campaigns

Social Media Analytics via The Zimmerman Family Social Activation Center at Boston University’s College of Communication