Tag: strategy

The Importance of PR for Tech Startups

By: Yuexin Qu, Account Supervisor at PRLab  October 15, 2018  When people don’t understand the importance of PR, they won’t invest their money in partnering with PR firms. However, PR is vital for startups’ overall growth and future development. Good PR can help startups shape positive public images and establish social media and traditional media […]

5 Companies That Opted Out for Black Friday

Penny Hao, Director at PRLab   Black Friday is a term that originally describes the day when inflated gold prices caused the 1869 financial crisis. Today, it’s the most successful annual marketing and PR campaign associated with hefty discounts, overnight stakeouts, and impulse buys. (Source: GIPHY.com, Black Friday, https://media.giphy.com/media/11iAbnnYIgFMmQ/giphy.gif) But, you don’t get remembered by […]