PRLab’s Blog

Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.

How Does Public Relations Work in the Film Industry

By Kylee NguyenApril 19th, 2022

By Rico Qiang Right now, close your eyes and think about one film that you know will be released soon. Which film is in your mind? Doctor Strange? Top Gun: Maverick? Lightyear? Around 750 films are released every year, but only a few can grab your audiences' attention and draw them... More

PR Measurements: Tools For Evaluation

By Kylee NguyenApril 5th, 2022

By: Christine (Kaori) Yoh PR metrics, also known as PR measurements, are measurable indicators that can be used to analyze and understand the results of a PR initiative. Why is this important? Having a grasp of PR metrics is a crucial step in evaluating the outcomes your PR strategy has been... More

Making Your Job Application Stand Out

By Kylee NguyenMarch 29th, 2022

By: Maggie Onder Looking for a job or internship can be a stressful process. To make it a little bit easier, below are some great tips to help you through the process. Resume Formatting On average, a recruiter spends seven seconds looking at a resume. That statistic means your resume needs to fit... More

Play-By-Play: A Sports PR Primer

By Kylee NguyenMarch 22nd, 2022

By: Violet Nowak  “We love sports because it’s where things happen.” That sentence has been stuck in my head since my sociology of sport mentioned it as an off-hand comment in class one day. To me, it sums up why I love sports, and specifically sports public relations and communication. Sports... More

The Importance of PR Packages

By Kylee NguyenMarch 7th, 2022

What are PR packages? PR packages are packages of carefully selected brand’s products sent to a list of influencers or celebrities in hopes of them using the product and posting it on his or her social media sharing it to their audience organically. The content creator has no obligation to post... More

5 Tips to Successful Social Media Marketing

By Kylee NguyenMarch 1st, 2022

By Madison Imoto With over half the world's population on social media, it is no longer an option for companies to have an online presence - it is a necessity. Businesses both big and small utilize social media to grow their online presence, gain followers and connect with their audiences. However, More