PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
4 Networking Tips As a PR Student
By Amanda Yuanyuan Wu, Account Supervisor Networking is an important aspect of career success, and it's never too early to start building your professional network. Don’t be afraid to step out of your comfort zone and talk to people. As a college student, you have unique opportunities to connect with industry... More
5 Predictions for the Next 5 Years of Public Relations
By Alex Gertler, Account Supervisor Public relations is a dynamic and constantly evolving field. The next five years will bring significant changes, innovations, and opportunities. In this blog, we'll explore some of the most prominent predictions for the future of public relations. Data-driven PR may become prevalent As the world becomes... More
How to Productively Work From Home
By Angela Schmidt, Account Supervisor My first-ever interview occurred during my sophomore year in the fall of 2020 and from that information alone, you can probably make an accurate guess as to where this interview took place—online. Zoom and other video conferencing softwares were just one of the many creative ways... More
Four Steps On Finding The Right Internship For You
By Eymee Torres, Account Supervisor As we are reaching the near-end of the spring semester, you are probably wondering what your next steps are for the summer. Whether that means taking summer classes or finding the ideal summer internship, it can be quite nerve-wracking. An internship is critical to helping you... More
Navigating the Post-Grad Job Search
By Melissa Booker, Account Supervisor As a senior graduating this spring, I am not a stranger to the question “What are your post-graduation plans?” asked by family and friends. To many, the looming freedom and unknown realm of life after college is terrifying. Trying to figure out what you want to... More
The Art of the Pitch
By Corree Johnson, Director of External Affairs Media relations is a crucial part of any public relations strategy. To get your brand or message in front of the right people, you need to craft a compelling pitch that resonates with journalists and editors. Here are my top five tips for effective... More
4 Ways to Combat Imposter Syndrome
By Josh Toledo, Account Supervisor Do you know that voice in your head that whispers, “you don't deserve to be in the same room as these people! They’ve accomplished so much more than you — just wait till they find out the truth!” Well, that voice is a liar. You could... More
5 Social Media Strategies for Nonprofits
By Sharlize Lescano, Account Supervisor In today’s digital landscape, social media can act as a powerful tool for storytelling and community building. Nonprofit organizations can use social media to share information, connect with supporters, and reach new audiences despite geographical barriers. The trick is to use social media effectively, which can... More
How training to run your PR can help you succeed in your PR career
By Emelyn Theriault, Account Supervisor I love running. Running puts my mind at ease, and the endorphins it sends coursing through my body are unbeatable. It is a sport that can be equally social and competitive. It is what you make of it. In running, your PR is your “personal record.” Your... More
Industry Insights with Walker Sands Media Relations Manager, Regan Schiappa
By Corree Johnson, Director of External Affairs Media relations is a fact of life for public relations professionals. For some, like Regan Schiappa, media relations is more than her job — it is her passion. Below, Schiappa shares her top five takeaways for effective media relations. Know Your Client and Industry To be... More