PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
Can Owned Media Replace the Job’s of PR Professionals
By Danielle Padilla Let’s just say it — people don’t know what PR professionals do. PR practitioners often hear misconceptions like “It’s just social media, right?” or “You just make sure journalists write stories about your client.” The answer is yes, and no. There are so many more layers to a PR person’s... More
The Role of Crisis Communication in the COVID-19 pandemic
By Anushka Singh Over the past year, the coronavirus outbreak has created uncertainty, stress, emotional disruption, and more in the world. Businesses and organizations are struggling to provide their stakeholders with the appropriate set of resources to overcome the current crisis. During a crisis, effective communication is essential. Business leaders need... More
Investor Relations 101: A Brief View of IR
By Lisa Huang The notion of communicating to investors is common among firms, but the Investor Relations (IR) profession emerged fairly recently. As a company goes public, Investor Relations practitioners serve as an essential bridge between the company and its investors. While doing an excellent job in IR can take time, More
Combatting Zoom Fatigue During the COVID-19 Pandemic
By Isabelle Fama It's hard to believe that the U.S. has just reached its one-year Zoom-iversary. That is to say, it's been over a year since the COVID-19 pandemic sent the world into isolation and sent school and work functions online. While staying connected through the digital sphere has been helpful, More
Trends of Digital Marketing & Public Relations
By Somi Kwon As we enter a new era of advanced technology, much of media has made its way from paper to digital. For those in the public relations field, it is vital to know what the current trends are and what are the new ways to engage with the public. Before we... More
How to Build Good Relationships With Reporters
By Audrey Martin In the public relations field, cultivating good relationships with journalists is vital. It’s a symbiotic relationship: you need reporters to cover your client or organization and reporters need stories to fill the pages of their newspaper or magazine. While it’s a myth that journalists and public relations professionals... More
Utilizing Adobe Creative Cloud
By Jenna LaBorde Graphic design can be an integral part of public relations, from designing websites to social media graphics. Chances are Adobe Creative Cloud has an app to help you create content. Fortunately for Boston University COM students and faculty, Adobe Creative Cloud is available for free. Check out this link to... More
How PR Professionals Should Approach the Age of New Media
By Naomi Lee Navigating the rapid changes of an increasingly technology-driven society can be challenging, and understandably so. There’s always going to be a learning curve as we face any type of progression and advancement. However, it’s how we, as PR practitioners, adapt to those changes that will speak volumes to... More
Tips to Optimize Social Media Strategy During COVID-19
By: Maria Fernandes The COVID-19 pandemic has forced companies to navigate uncharted waters. Brands have had to drastically and rapidly shift social media strategies to meet the needs of their internal and external stakeholders. Social media allows consumers to express their frustrations with brands, especially when a brand’s actions don’t align... More
How to make valuable connections in PR
By Filippo Gallian In today’s world, connections mean everything when it comes to public relations. Your career in PR revolves around the connections you gain, the relationships you build, and the network you create with not only your colleagues and clients but especially the media. Although getting out of your comfort... More