PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
5 Social Media Strategies for Nonprofits
By Sharlize Lescano, Account Supervisor In today’s digital landscape, social media can act as a powerful tool for storytelling and community building. Nonprofit organizations can use social media to share information, connect with supporters, and reach new audiences despite geographical barriers. The trick is to use social media effectively, which can... More
How training to run your PR can help you succeed in your PR career
By Emelyn Theriault, Account Supervisor I love running. Running puts my mind at ease, and the endorphins it sends coursing through my body are unbeatable. It is a sport that can be equally social and competitive. It is what you make of it. In running, your PR is your “personal record.” Your... More
Industry Insights with Walker Sands Media Relations Manager, Regan Schiappa
By Corree Johnson, Director of External Affairs Media relations is a fact of life for public relations professionals. For some, like Regan Schiappa, media relations is more than her job — it is her passion. Below, Schiappa shares her top five takeaways for effective media relations. Know Your Client and Industry To be... More
5 Ways to Make Your LinkedIn Profile Stand Out
By Pamela Zisimopoulos As college students, LinkedIn has become integrated into our daily lives. “LinkedIn” has become a buzzword heard from our professors, friends, and classmates. We are constantly told by professors and career advisors that we should have LinkedIn profiles, and our colleagues around us are asking us, “can you... More
10 Rules for Success
By Caleb Robinson When I was 10 years old, I went to my parents with an ornate plan of how I wanted to become the “Best Sailor in the World.” Detailed on a letter-size piece of printer paper in different colored sharpies were three goals: Win a regional competition, win a... More
Top 5 Tips for Professional Presentations
By: Lena Bardakjian Having to give a presentation in front of a group of people is a daunting task. Whether it's for an individual client, small class, or large seminar it is easy to feel overwhelmed and self-conscious when you’re center stage. Luckily, a professional presentation doesn’t have to be a... More
5 Impressive Questions To Ask An Interviewer And Why
By: Yadira Cabrera Through my three years at Boston University, I have had wonderful opportunities to network with PR professionals and learn from my internships. One piece of advice I have received and would like to share is interview questions that professionals have received during applicant interviews that impressed them. What... More
How to Use Your Personal Experiences in Interviews
By: Katherine Feuerman We are in an era where experience is everything, it is how you get your foot in the door, your resume to the top of the pile, and stand a chance at securing an internship. As young PR professionals, we spend hours upon hours in the classroom learning... More
Dos and Don’ts for Working with Social Media Influencers
By: Sydney Kiatkamolwong Social media influencers, with their dedicated following and relatability among their audience, are great to work with for a brand looking to gain more exposure and third-party credibility among a specific target market. In the age of social media, many consumers are looking to their most trusted online... More
Five Things About PR That Will Make You a Great Communicator
By: Yuqiu Rachel Liu In recent years, PR professionals have earned much attention in the mass media. The show Flack is a perfect example of how the public views PR practitioners. Unfortunately, the actual PR work could be more morally ambiguous and cutthroat in real life. Nevertheless, some standard practices will... More