PRLab’s Blog

Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.

Can Owned Media Replace the Job’s of PR Professionals

By coplinlmApril 27th, 2021

By Danielle Padilla Let’s just say it — people don’t know what PR professionals do. PR practitioners often hear misconceptions like “It’s just social media, right?” or “You just make sure journalists write stories about your client.” The answer is yes, and no. There are so many more layers to a PR person’s... More

The Role of Crisis Communication in the COVID-19 pandemic

By coplinlmApril 20th, 2021

By Anushka Singh  Over the past year, the coronavirus outbreak has created uncertainty, stress, emotional disruption, and more in the world. Businesses and organizations are struggling to provide their stakeholders with the appropriate set of resources to overcome the current crisis. During a crisis, effective communication is essential. Business leaders need... More

Investor Relations 101: A Brief View of IR

By coplinlmApril 13th, 2021

By Lisa Huang  The notion of communicating to investors is common among firms, but the Investor Relations (IR) profession emerged fairly recently. As a company goes public, Investor Relations practitioners serve as an essential bridge between the company and its investors. While doing an excellent job in IR can take time, More

Combatting Zoom Fatigue During the COVID-19 Pandemic

By coplinlmApril 6th, 2021

By Isabelle Fama It's hard to believe that the U.S. has just reached its one-year Zoom-iversary. That is to say, it's been over a year since the COVID-19 pandemic sent the world into isolation and sent school and work functions online. While staying connected through the digital sphere has been helpful, More

Trends of Digital Marketing & Public Relations

By coplinlmMarch 30th, 2021

By Somi Kwon As we enter a new era of advanced technology, much of media has made its way from paper to digital. For those in the public relations field, it is vital to know what the current trends are and what are the new ways to engage with the public. Before we... More

How to Build Good Relationships With Reporters

By coplinlmMarch 23rd, 2021

By Audrey Martin In the public relations field, cultivating good relationships with journalists is vital. It’s a symbiotic relationship: you need reporters to cover your client or organization and reporters need stories to fill the pages of their newspaper or magazine. While it’s a myth that journalists and public relations professionals... More

Utilizing Adobe Creative Cloud

By coplinlmMarch 16th, 2021

By Jenna LaBorde Graphic design can be an integral part of public relations, from designing websites to social media graphics. Chances are Adobe Creative Cloud has an app to help you create content. Fortunately for Boston University COM students and faculty, Adobe Creative Cloud is available for free. Check out this link to... More

How PR Professionals Should Approach the Age of New Media

By coplinlmMarch 9th, 2021

By Naomi Lee Navigating the rapid changes of an increasingly technology-driven society can be challenging, and understandably so. There’s always going to be a learning curve as we face any type of progression and advancement. However, it’s how we, as PR practitioners, adapt to those changes that will speak volumes to... More

Tips to Optimize Social Media Strategy During COVID-19

By coplinlmMarch 2nd, 2021

By: Maria Fernandes The COVID-19  pandemic has forced companies to navigate uncharted waters. Brands have had to drastically and rapidly shift social media strategies to meet the needs of their internal and external stakeholders. Social media allows consumers to express their frustrations with brands, especially when a brand’s actions don’t align... More

How to make valuable connections in PR

By coplinlmFebruary 23rd, 2021

By Filippo Gallian In today’s world, connections mean everything when it comes to public relations. Your career in PR revolves around the connections you gain, the relationships you build, and the network you create with not only your colleagues and clients but especially the media. Although getting out of your comfort... More