PRLab’s Blog

Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.

5 Social Media Strategies for Nonprofits

By Yvonne TangMarch 22nd, 2023

By Sharlize Lescano, Account Supervisor In today’s digital landscape, social media can act as a powerful tool for storytelling and community building. Nonprofit organizations can use social media to share information, connect with supporters, and reach new audiences despite geographical barriers. The trick is to use social media effectively, which can... More

How training to run your PR can help you succeed in your PR career

By Yvonne TangMarch 7th, 2023

By Emelyn Theriault, Account Supervisor   I love running. Running puts my mind at ease, and the endorphins it sends coursing through my body are unbeatable. It is a sport that can be equally social and competitive. It is what you make of it.     In running, your PR is your “personal record.” Your... More

5 Ways to Make Your LinkedIn Profile Stand Out

By Yvonne TangFebruary 27th, 2023

By Pamela Zisimopoulos As college students, LinkedIn has become integrated into our daily lives. “LinkedIn” has become a buzzword heard from our professors, friends, and classmates. We are constantly told by professors and career advisors that we should have LinkedIn profiles, and our colleagues around us are asking us, “can you... More

10 Rules for Success

By Yvonne TangFebruary 21st, 2023

By Caleb Robinson When I was 10 years old, I went to my parents with an ornate plan of how I wanted to become the “Best Sailor in the World.” Detailed on a letter-size piece of printer paper in different colored sharpies were three goals: Win a regional competition, win a... More

Top 5 Tips for Professional Presentations

By Bianca GiovagnoliDecember 9th, 2022

By: Lena Bardakjian Having to give a presentation in front of a group of people is a daunting task. Whether it's for an individual client, small class, or large seminar it is easy to feel overwhelmed and self-conscious when you’re center stage. Luckily, a professional presentation doesn’t have to be a... More

5 Impressive Questions To Ask An Interviewer And Why

By Bianca GiovagnoliDecember 5th, 2022

By: Yadira Cabrera Through my three years at Boston University, I have had wonderful opportunities to network with PR professionals and learn from my internships. One piece of advice I have received and would like to share is interview questions that professionals have received during applicant interviews that impressed them.  What... More

How to Use Your Personal Experiences in Interviews

By Bianca GiovagnoliNovember 25th, 2022

By: Katherine Feuerman We are in an era where experience is everything, it is how you get your foot in the door, your resume to the top of the pile, and stand a chance at securing an internship. As young PR professionals, we spend hours upon hours in the classroom learning... More

Dos and Don’ts for Working with Social Media Influencers

By Bianca GiovagnoliNovember 18th, 2022

By: Sydney Kiatkamolwong Social media influencers, with their dedicated following and relatability among their audience, are great to work with for a brand looking to gain more exposure and third-party credibility among a specific target market. In the age of social media, many consumers are looking to their most trusted online... More

Five Things About PR That Will Make You a Great Communicator

By Bianca GiovagnoliNovember 11th, 2022

By: Yuqiu Rachel Liu In recent years, PR professionals have earned much attention in the mass media. The show Flack is a perfect example of how the public views PR practitioners. Unfortunately, the actual PR work could be more morally ambiguous and cutthroat in real life. Nevertheless, some standard practices will... More