PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
From a PRLab President: How to be successful in PRLab and beyond
By Hannah Payne Q&A with Jali Griesbach, President of Operations On working your way up the ladder PRLab is a great place to put into practice everything we learn in our COM curriculum. “It is one of the best in the country and sets us up so well to succeed in PRLab and... More
How Does Public Relations Work in the Film Industry
By Rico Qiang Right now, close your eyes and think about one film that you know will be released soon. Which film is in your mind? Doctor Strange? Top Gun: Maverick? Lightyear? Around 750 films are released every year, but only a few can grab your audiences' attention and draw them... More
Why You Should Incorporate Influencer Marketing into Your PR Strategy
By Alexa Andanar You’ve seen it, heard about it, or even scrolled past it through your Instagram or TikTok feeds – influencer marketing. Admit it, whether it be the workout set you wear to the gym or the latest addition to your skincare regimen, your spending habits have been influenced by... More
PR Measurements: Tools For Evaluation
By: Christine (Kaori) Yoh PR metrics, also known as PR measurements, are measurable indicators that can be used to analyze and understand the results of a PR initiative. Why is this important? Having a grasp of PR metrics is a crucial step in evaluating the outcomes your PR strategy has been... More
Making Your Job Application Stand Out
By: Maggie Onder Looking for a job or internship can be a stressful process. To make it a little bit easier, below are some great tips to help you through the process. Resume Formatting On average, a recruiter spends seven seconds looking at a resume. That statistic means your resume needs to fit... More
Play-By-Play: A Sports PR Primer
By: Violet Nowak “We love sports because it’s where things happen.” That sentence has been stuck in my head since my sociology of sport mentioned it as an off-hand comment in class one day. To me, it sums up why I love sports, and specifically sports public relations and communication. Sports... More
DEI in PR: Its Importance and How to Create a More Inclusive Workspace
By Martin Perez Diversity, equity, and inclusion (also known as DEI) has become a nationwide conversation over the past few years as society grows more and more weary of the pre-existing systems of power which serve to maintain those in the majority in power. While work is being done in many... More
The Importance of PR Packages
What are PR packages? PR packages are packages of carefully selected brand’s products sent to a list of influencers or celebrities in hopes of them using the product and posting it on his or her social media sharing it to their audience organically. The content creator has no obligation to post... More
5 Tips to Successful Social Media Marketing
By Madison Imoto With over half the world's population on social media, it is no longer an option for companies to have an online presence - it is a necessity. Businesses both big and small utilize social media to grow their online presence, gain followers and connect with their audiences. However, More
Top 5 Rules for Pitching to the Media: Increasing Your Odds of Securing Coverage
By Lily Roeller Reporters are sent hundreds of email pitches a week, and the majority will never be opened. Newsrooms are tired of receiving bad pitches with spelling mistakes, missing information, and no relevance to the reporter’s beat. When trying to form a relationship with the media, it’s essential that you... More