Tag: communication

Five Communications Lessons to Learn from Fantasy Football

By: Eliza Garry, Account Supervisor at PRLab  October 9, 2018 As a passionate fan of both college and professional football, the fall season is one of the most exciting times of the year for me. Find me following my favorite players and teams every weekend. Fantasy football is a way for me to share my […]

Here’s Some Memes to Help You Manage Expectations

By Akanksa Upadhyay, Account Supervisor at PRLab [Source: Make A Meme, 2017, https://makeameme.org/meme/expectations-expectations-everywhere-o6tauh] Expectations are a fundamental part of being human. We expect things from our teammates, clients, and mostly, of ourselves. Expectations show that we have a vision of how something should be. However, expectations are earning a bad name. People think that having expectations […]

The Top Five Moments from PRoBono2017

By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]

How Marketing and PR Can Get Along

By Casey Douglas, Account Supervisor at PRLab. To the untrained eye, the disciplines of marketing and public relations can seem like nearly identical fields, occupying two sides of the same coin. However, their respective aims are slightly different: marketing aims to drive sales and improve a client’s or company’s profits through outreach efforts, while public […]

PR and the Future of Esports

By James Smalec, Account Supervisor at PRLab (Source: North America League of Legends Championship Series, 2017)   What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common?   The answer, Esports. Specifically League of Legends (League), the largest Esport in the world. Right now the World […]

Life Lessons from Advertising Tycoon, Jordan Zimmerman

By Patricia Arribas Pablos, Director at PRLab Lauren Oubre, PRLab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, PRLab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at Boston University’s College of Communication. […]