Tag: advertising

How the Super Bowl Continues to Make Its Mark in Media

By: Vivian Kasparian, Account Supervisor There are two types of people when it comes to the biggest sporting event of the year, the Super Bowl. First, there are those who sit on the same corner of the couch, wearing their slightly small, unwashed jersey and hoping their superstitions help their favorite team win the Super […]

Life Lessons from Advertising Tycoon, Jordan Zimmerman

By Patricia Arribas Pablos, Director at PRLab Lauren Oubre, PRLab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, PRLab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at Boston University’s College of Communication. […]