Branka Tomic

Branka Tomic is a lecturer at Boston University’s Metropolitan College, where she teaches courses in business analytics and marketing, including decision-making, e-commerce, and AI-enabled marketing. She enjoys helping students make sense of data, technology, and strategy in ways that feel practical and relevant—not just theoretical.

She has extensive experience in both online and in-person teaching. At Boston University’s Questrom School of Business, she served as a lead learning facilitator in the online MBA program, supporting large and diverse student cohorts while collaborating with instructional teams to create engaging and supportive learning experiences.

Tomic’s background combines academic training with international professional experience. She holds a Master of Science in Leadership and Administration from Boston College and is currently pursuing a PhD in Business Economics in the Digital Environment through the University of Dubrovnik in collaboration with the University of Zagreb. Prior to academia, she worked in marketing, operations, and organizational roles, shaping her practical, real-world approach to teaching.

She enjoys working with students from diverse backgrounds and is particularly interested in how emerging technologies, including AI, are transforming business and education. Tomic is actively engaged in academic service and mentoring. She currently serves as a board member for the 8th International Conference on Management and Organization (ICMO–MAOM). She is also a proud first-generation college student and a member of BU’s Terrier F1RST Advocates and the Gamma Iota Chapter of the Tri-Alpha National Honor Society.