Jennifer Lee

Dr. Jennifer Lee

Assistant Professor, Administrative Sciences; Coordinator, Global Marketing Management

PhD, State University of New York at Binghamton
MA, Oregon State University
BS, Yonsei University


Taking a multidisciplinary approach to the fields of marketing, information economics, and organizational studies, Dr. Lee’s research expertise includes marketing strategy, B2B and B2C relationships, and digital markets. Her multidisciplinary research philosophy values building a holistic understanding of various market phenomena, with the ultimate goal of applying theory to practice. Her teaching expertise lies in digital marketing, retailing, strategy, e-commerce, marketing research, and service marketing. She actively participates in conferences organized by top marketing organizations, such as the American Marketing Association (AMA), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), and Society for Marketing Advances (SMA). Recently, she received the Mary Kay Doctoral Dissertation Proposal Award at AMS, a Best Paper Award at SMA and the International Conference on Business and Economics (ICBE), and an Award for Excellence in Research at SUNY Binghamton. She is a proud member of Beta Gamma Sigma Honor Society, accredited by the Association to Advance Collegiate Schools of Business (AACSB).