Jennifer Lee

Dr. Jennifer Lee

Assistant Professor of Administrative Sciences

PhD, State University of New York at Binghamton
MA, Oregon State University
BS, Yonsei University

Taking a multidisciplinary approach to the fields of marketing, information economics, and organizational studies, Dr. Lee’s research expertise includes marketing strategy, B2B and B2C relationship, health care services, and online markets. Her teaching expertise lies in retailing, strategy, e-commerce, marketing research, and service marketing. She actively participates in conferences organized by top marketing organizations, such as the American Marketing Association (AMA), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), and Society for Marketing Advances (SMA). Recently, she received the Mary Kay Doctoral Dissertation Proposal Award at AMS, a Best Paper Award at SMA, and an Award for Excellence in Research at SUNY Binghamton. She is a proud member of Beta Gamma Sigma Honor Society, accredited by the Association to Advance Collegiate Schools of Business (AACSB). Professor Lee currently teaches courses in e-commerce and marketing analytics.

  • Marketing strategy
  • B2B and B2C relationships
  • Health care services
  • Online markets

  • MET AD 648 – Ecommerce
  • MET AD 654 – Marketing Analytics

Journal Publications

Lee, Kwang Hae, Jennifer J. Lee, and Minhwan Lee. “Effect of Pharmacy Store Image on Customer Satisfaction and Customer Loyalty in Over-The-Counter Drug Market.” Journal of Marketing Thought 1, no. 4 (2015): 29–44.

Lee, Jennifer J., and Leslie D. Burns. “Deliver Knowledge or Touch the Mind? The Effect of Informational and Emotional Advertisement Strategy on Fashion Sportswear Brand Attitude and Recall.” Journal of Global Fashion Marketing 5, no. 2 (2014): 135–48.

Lee, Jennifer J., and Eun-Seung Song. “Exploratory Study of Foodservice Strategies in Korean Senior Care Facilities: Applying Agency and Signaling Theories from Marketing Perspective.” FoodService Industry Journal 10, no. 4 (2014): 137–49.

Conference Papers and Presentations

Mishra, Debi P., and Jennifer J. Lee. “Make, Buy, and Ally Decisions In Inter-Firm Marketing Relationships: Bridging the Academic-Practitioner Gap.” American Marketing Association, Chicago, Ill., Summer 2015.

“Customer Response to the Risks of Moral Hazard and Adverse Selection: Integrating Informal Leadership and Power Theory.” Society for Marketing Advances, New Orleans, La., 2014. Awarded Best Paper in Marketing Strategy Track.

Lee, Jennifer J., and Subimal Chatterjee. “Detecting and Comparing the Hidden Information and the Hidden Action Problems: Decision Difficulty in Asymmetric Information Markets.” Association for Consumer Research, Baltimore, Md., 2014.

Lee, Jennifer J., and Leslie D. Burns. “Emotional Marketing: Case Studies and Marketing Implications.” Global Marketing Conference, Seoul, Korea, 2012.