Health Communication Collaborates with Mayo Clinic Social Media Network

in Health Communication, MET News
May 14th, 2018

Health Communication Collaborates with Mayo Clinic

Health Communication students enrolled in BU’s online graduate course Social Media Strategies and Tactics for Health Communicators (MET HC 763) will now receive a complimentary premium membership to the Mayo Clinic Social Media Network (MCSMN), a collaborative learning community focused on encouraging the safe and effective use of social media tools. Students who successfully complete the Mayo-Hootsuite four-hour training module—a requirement for MET HC 763—will earn the Social Media Basics for Healthcare Certificate from MCSMN, valued at 3.5 AMA PRA Category 1 Credits™ by Mayo Clinic College of Medicine and Science.

“This collaboration elevates the educational experience for our students and is an asset to their future networking and career advancement,” said BU Health Communication Program Director Leigh Curtin-Wilding, MSc.

Social Media Strategies and Tactics for Health Communicators is one of the four courses comprising Boston University’s online Graduate Certificate in Visual & Digital Health Communication. It is also available as an elective in the online Master of Science in Health Communication program.

Press Release

Boston University and Mayo Clinic Social Media Network Bring Social Media
Best Practices to Health Communication Studies

Students can now earn Mayo-Hootsuite social media certification and join the Mayo Clinic social media community as part of BU’s online course for professional health communicators.

May 2018, Boston—The Health Communication program at Boston University’s Metropolitan College (MET) is pleased to announce a collaboration with Mayo Clinic Social Media Network (MCSMN).

Students enrolled in BU’s online graduate course Social Media Strategies and Tactics for Health Communicators (MET HC 763) will now receive a complimentary premium membership to the Mayo Clinic Social Media Network. Students who successfully complete the Mayo-Hootsuite four-hour training module—a requirement for MET HC 763—will earn the Social Media Basics for Healthcare Certificate from MCSMN, valued at 3.5 AMA PRA Category 1 Credits™ by Mayo Clinic College of Medicine and Science.

Social Media Strategies and Tactics for Health Communicators is one of the four courses comprising Boston University’s online Graduate Certificate in Visual & Digital Health Communication. This unique course provides communication professionals with insight on how to engage patients, consumers, and other target audiences through compelling storytelling and strategic social media practices. Exploring the extraordinary challenges and opportunities driven by social media, students learn why using it effectively and efficiently has become a necessary skill for those within the highly regulated area of health communication. Worth 4 credits, the course can also be taken as part of BU’s Master of Science in Health Communication program or as a non-degree offering.

Social Media Strategies and Tactics for Health Communicators is next offered online by MET from July 3 to August 20, 2018. Students can register for the course now.

“This collaboration elevates the educational experience for our students and is an asset to their future networking and career advancement,” said BU Health Communication Program Director Leigh Curtin-Wilding, MSc. “Through the MCSMN, our students have access to a global network of health care professionals, monthly webinars, membership directories, and other resources that will help them continue learning once they leave the classroom.”

“We developed the Social Media Basics for Healthcare Certificate online training with Hootsuite to strengthen our day-long, in-person Social Media Residency program, and to make our training globally accessible,” said Lee Aase, director of MCSMN. “We’re excited to have it incorporated within Boston University’s graduate program for health communicators, and to having BU program participants be part of our thriving international community.”

Visit bu.edu/online to learn more about the MS in Health Communication or Graduate Certificate in Visual & Digital Health Communication.

About Mayo Clinic Social Media Network

The Mayo Clinic Social Media Network (MCSMN) was established in 2010 to encourage safe and effective use of social media tools at Mayo Clinic, and to improve health globally by inviting colleagues elsewhere to be part of the collaborative learning community. MCSMN members include hospitals, health care communications professionals, and medical providers, as well as patients and caregivers from around the world. For more information, visit socialmedia.mayoclinic.org.

About Boston University

Founded in 1839, Boston University is internationally recognized as a top institution of higher learning and research. With more than 33,000 students from all 50 states and 130 countries, it is the fourth-largest independent university in the United States. BU consists of 17 schools and colleges, offering more than 250 undergraduate, graduate, doctoral, and special degree programs. Collectively, the BU network has more than 340,000 alumni worldwide. The University is ranked #6 globally and #5 in the U.S. for graduate employability by Times Higher Education.

About Metropolitan College & the College of Communication

As one of Boston University’s 17 degree-granting bodies, Metropolitan College (MET) has helped broaden the reach of BU for more than half a century, with part-time study during the evening and through innovative online and blended programs. Today, the College hosts more than 70 undergraduate and graduate degree and certificate programs, along with hundreds of individual courses, that support the academic, professional and intellectual needs of working adults. For more information visit bu.edu/met.

BU’s College of Communication (COM) is dedicated to the proposition that the free flow of ideas and accurate information is vital to the development and improvement of democratic societies. Recently recognized as a destination for “new influencers” in media by PR Week, the College has long been committed to educating professional communicators, offering the world’s first degree in public relations in 1947 and the first master’s and PhD degrees in emerging media studies in 2015. Learn more at bu.edu/com.

About Boston University’s Online Programs

The Distance Education office works with Boston University schools and colleges to develop rigorous, industry-relevant graduate programs that are fully online. Flexible and affordable, BU’s acclaimed online degree and certificate programs are team-developed by full-time faculty, instructional designers, and expert multimedia professionals, providing a state-of-the-art, accessible learning environment distinguished by individualized support for each student.

In 2018, TheBestSchools.org ranked Boston University #4 among the Top Ten Best Online Colleges. U.S. News & World Report ranks many of Metropolitan College’s online graduate degree programs among the top ten. For information about online programs at Boston University, visit bu.edu/online.