Mark Legg

Assistant Professor of Hospitality Analytics

Mark Legg Ph.D., spent the prior two decades building industry-leading analytical solutions within the hospitality industry while assisting organizations with wriggling out as much value out of their data as possible. His educational background includes a mix of mathematics and hospitality management with a Ph.D. in Hospitality Administration from Oklahoma State University and Bachelors and Masters degrees in Mathematics from SUNY at Buffalo (UB).

His industry experiences include building out an industry-leading corporate analytics department for an international hospitality organization to directing database, direct marketing, and CRM departments for one of the world’s largest casino resorts. In addition, he has led numerous impactful analytical initiatives ranging from pricing optimization and throughput analyses to labor efficiency studies at renowned venues. Other industry experiences include designing conjoint studies, segmentation builds, introducing machine-learning models, and designing multi-level experimental designs.

Mark’s research leverages applications of quantitative methods to improve efficiencies within the hospitality industry. The improved efficiencies come from predicting patron behaviors for decreasing waste amongst marketing initiatives, pricing optimization for improved yielding and modeling exogenous factors influence of key performing metrics. He has published research in journals such as (but not limited to): Tourism Economics, International Journal of Contemporary Hospitality Management and Journal of Foodservice Business Research.

Meet Professor Mark Legg