Jared Goldberg

Jared, BU SHA Class of 2020, has 7+ years of hospitality experience with roles in culinary, operations, and project-management. Jared’s culinary background includes Cambridge icons Oleana and Sofra, celebrity chef Daniel Boulud, and a top Australian destination, Firedoor. After graduating from SHA, Jared managed Hillstone restaurants in both NYC and Miami. Jared is now at the Miami-based Unicorn startup REEF, where he oversees the international launch of Enterprise brands such as Wendy’s, Popeyes, Burger King, and more. During his time at Reef, Jared spent three months in Dubai to launch Reef’s EMEA market. When not opening kitchens, you can find Jared working on his lousy golf game or racing to the newest Marvel movie!