
Evan Armstrong
Founder and CEO of The Leverage
Evan Armstrong is a writer and investor known for his publication, The Leverage, which focuses on insightful analysis of technology and market trends.
Source: The Leverage Website
I’m an investor, writer, analyst, new dad, and cinephile. I’ve been operating and investing in Silicon Valley for years now. In that time, I’ve partnered with top decile VC funds in sourcing and evaluating deals and scaled multiple software companies past $10M in ARR. For the last four years, I’ve worked as the Lead Writer at Every, an AI and media company, growing it to over 100K subscribers. As a writer, I delight in the craft. I care about prose, about being analytically rigorous, and about making your reading experience the best on the internet.
My goal isn’t just analysis, it’s helping you build taste. I want you to feel what comes next the way a great investor senses momentum before the chart shows it. That demands rigor, beauty, curation, individualism, and the kind of curiosity the New York Times or TechCrunch can’t provide. If I do my job, every sentence will be delightful, and every mote of analysis will be insightful.
You’ll note this is a wildly ambitious mandate. That’s deliberate. I view my job as delivering a top 1% product of the market—otherwise, what is the point of doing this at all?
Most importantly, it can’t happen without you.
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