John Lapeire

John Lapeire, a 1990 Boston University graduate, is a seasoned executive with deep expertise across franchise operations, financial management, sales, marketing, and strategic development. As Vice President – Franchise Operations at Marriott International, he leads initiatives impacting over 1,700 hotels and $400M in annual fees, consistently delivering top-tier engagement and performance metrics. With a proven track record in the midscale, select service, and extended stay segments, John is known for his innovative mindset, ability to influence across complex stakeholder groups, and commitment to mentoring future leaders. His leadership has driven enterprise-wide tools like Marriott Dashboard and elevated brand performance through data-driven strategies and operational excellence.