Pens, T-shirts, mugs, bags, and other stuff.
Go ahead and get creative, but don’t manipulate or distort the Boston University logo and stay true to the brand voice. The logo can get complicated in small spaces, so you might need to use the sub-brand signature with the large logotype, even if your item is going to an external audience. And sometimes, you won’t be able to fit a logo on the item at all, and in these cases, you can simply represent “Boston University” or “BU” in type. Before you hit the print button, read our guidelines about trademarks, use of athletic logos, and what vendor to use for your swag.
Need a second opinion?
We don’t regulate these objects, but Marketing & Communications is happy to review your promotional item.
Are you representing a student group?
If you're creating swag, you'll need to follow guidelines specific to student groups.