The visuals that make BU, BU

Putting words and visuals together well drives the BU brand. Good design commands attention and elevates the message. It’s exciting, engaging, and unique. It’s what sets us apart.

wayfinding and banners
admissions viewbook
student boarding bu bus


Consistent use of color helps with BU's brand recognition across a variety of media. When people see scarlet and black, they can only think BU.

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A typeface should simply serve the message you're delivering, not call attention to itself. BU's fonts tell our story to the letter—contemporary and direct, never ornate or old-fashioned.

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What sorts of images represent our global research University and distinguish us from other higher ed institutions?

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