Guidelines

Find recommendations for colors, fonts, photos—even the proper abbreviations for school or college names

Guidelines

Voice & Tone

If our brand were a person, this is what they would sound like

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Guidelines

Logos

The common thread throughout our communications

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Guidelines

Design

The visuals that make BU, BU

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Guidelines

Communication Material

Putting the brand into everyday life

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dance students

Editorial Style

Shared guidelines for vocabulary and language treatment ensure we communicate as one BU

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Questions?

Reach out to us to ask a question or attend a brand workshopWe're here to help.

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Brand 101

Attend an upcoming workshop and get an overview of the University’s brand, guidelines for logo usage, and examples of the University’s brand in action

June 9, 2022
12:30–2 pm

Register