The Boston University Identity
Always keep in mind the overarching identity of Boston University.
When you have leaders from disparate fields and disciplines not just coexisting but commingling and collaborating, new ideas are inevitably born. Ideas that change the way we think, see, do, and live.
BU's investment in an unshakeable foundation of excellence and the breadth of academic opportunities we offer has created a place of exploration. We actively combine disciplines in ways no one else can to create outcomes no one else has considered. All in the name of combatting society’s biggest problems. We’re uniquely positioned to do this level of interdisciplinary thinking because we engage more experts in more areas of study, in a city that fosters our entrepreneurial spirit.
And we’re just getting started.
The Boston University Personality
If our brand were a person, these are the characteristics we would use to describe them.
Excellent / World-class research, liberal arts and professional programs, faculty and staff
Modern / Innovative, forward-looking
Dynamic / Vibrant, fast-moving, stimulating
Confident / Bold, unapologetic
Progressive / Open-minded, inclusive, collaborative, socially conscious
Global / International students, faculty, and programs; engaged in the community and the world
Diverse / Kaleidoscope of people, programs, and learning opportunities
Entrepreneurial / Confident, fearless, and pioneering
Now that we’ve established the basics of our positioning and personality, how do you communicate with all this in mind?