What is our brand and how do we use it?

It all starts with the logo. Our logo identifies who we are: a globally respected academic and research powerhouse. Consistent usage strengthens the brand. Our brand reflects everything that we do, what we promise, and what you can expect of us.

Quick guide

In a hurry?

Please reference our Quick Guide PDF for a brief overview of the Branding Guidelines.



Get a logo.

Be sure to review the guidelines for size, color, and placement.


Our brand is words and visuals, too.

Our writing and visuals express our brand’s personality. We use our voice to tell stories and impart information, with room for creativity and individuality.

Have a Question?

Help is a click away.

There’s a lot here, we know. But a powerful, recognizable, consistent brand benefits everyone at BU. If you need help sorting all this out, visit our FAQs or ask a question. Marketing & Communications can also help you with everything from marketing research and strategy to writing and design to websites and social media—we’re an award-winning, full-service communication agency.

Get in touch