Boston University’s logo is immediately recognizable and should be your starting point when creating marketing materials.
The logo system is the common thread throughout our communications. Consistent, thoughtful usage builds our University’s name and reputation. Our logo may not be manipulated in any way. Third parties — agencies, suppliers, vendors, etc. — may not use our logo in their promotional materials (though they may list our name), to avoid implying endorsement or affiliation. And University groups may not include “Boston University” or “BU” as part of their official name because it results in awkward redundancy when paired with the sub-brand. We all share a stake in safeguarding the placement and integrity of our University’s logo system.
Sometimes called the master plate, it is the official logo of Boston University. It should be used on all external communications and on internal communications that require a more formal approach.
The sub-brand signature is used to identify individual schools, colleges, or other entities. It is our more informal logo, to be used on internal communications within the University.
The sub-brand logotype is used to identify individual schools, colleges, or other entities. It should be used in combination with the master logo on internal communications that require a more formal approach.