authenticity | Boston Hospitality Review

What does Gen Z consider to be innovative marketing?

in 2024, Digital Marketing, Marketing, May 2024

A BHR Interview with Dylan Huey Gen Z Founder, TEDx Speaker, Digital Creator & Musician at Rodin’ Flash Dylan, explain the mission of REACH, and why you were compelled to establish the organization. REACH was conceived out of a clear void in the academic and professional ecosystem for collegiate individuals deeply passionate about the evolving […]

Tags: authenticity, brand identity, consumer values, digital marketing, digital-savvy, experiential marketing, Gen Z marketing, influencer marketing, influencer partnerships, innovative marketing, social responsibility, storytelling, Sustainability, targeted audiences

Using Technology to Foster Hospitality

in 2023, November - December 2023

A BHR Interview with Tim McLaughlin, Cofounder and CEO of GoTab Tune in: Distinguished podcast interview: More Fun and Less Friction How do you define hospitality, and what role should technology play? One of our longtime clients with the Mandarin Oriental Hotel Group defined luxury as getting what you want, when you want it, however […]

Tags: Amazon, authenticity, Boston Hospitality Review, Boston University School of Hospitality Administration, experiential restaurants, GoTab, hospitality, human connectivity, humanity, technology, Tim McLaughlin, Whole Foods

Tag: authenticity