By Scott L. Eckstein, Director, Senior Living Concentration and Adjunct Professor, Boston University School of Hospitality Administration Ask most people in the senior living industry, or at least those with some knowledge of the industry, about the term “active adult,” and Del Webb or the K. Hovnanian Four Season products might initially come to mind. Both, […]
By Cindy Hale, Senior Vice President, Chief Marketing and Experience Officer, Seniorlink Few industries have been as rocked by misperception and misrepresentation as the senior living industry. Even before Covid, the senior living industry was suffering from an identity crisis. In the past and still today, the media continually clusters all types of senior living […]
By Bob Kramer, Co-founder & Strategic Advisor, NIC A Mammoth Market That Nobody Owns A market for new models of lifestyle-driven senior living has begun to emerge. Innovative housing communities focused on engagement, and delivering quality lifestyle experiences, will attract millions of seniors many years before they need today’s care-focused products, which they actively avoid. […]
By Beth Burnham Mace, Chief Economist and Director of Research & Analytics, NIC, and Lana Peck, Senior Principal, NIC A billboard won’t get you very far in engaging today’s senior housing consumers. Unlike traditional marketing, which has been a one-way conversation in terms of advertising to motivate a group of potential customers, digital marketing – […]
May 2022 “Those lobster rolls were amazing, weren’t they?” extolled David Pavelko, Global Hospitality Partnerships Director of Google Travel. The combination of humor and humility won over the enraptured audience as he took on the tall order of being the closing speaker after many inspiring Talks at our school’s recent Hospitality Leadership Summit. In addition […]
May 2022 By Taylor Peyton, Ph.D., Assistant Professor of Leadership and Workplace Psychology, Boston University School of Hospitality Administration and Priyanko Guchait, Ph.D., Associate Professor, University of Houston, Conrad N. Hilton College of Global Hospitality Leadership An often underrated, but important, action that skilled leaders do is offer their followers a new perspective. That leadership […]
By Sandra Sun-Ah Ponting, Ph.D., Assistant Professor, San Diego State University As the world continues to process the devastating impacts of the Covid-19 pandemic, continuing human demands to gather with others and engage in designed experiences have spotlighted the necessity of hospitality service provisions. Pent-up consumer demand for outings at restaurants, stays at accommodations, and […]
By Alexander Pratt, Area Director of Human Resources, Omni Hotels & Resorts, and Alexa Rostovsky, Boston University School of Hospitality Administration, SHA’24 In March of 2020, the hotel where I work – the longest continuously operating hotel in the United States – closed due to the Covid-19 pandemic. As an Area Director of Human Resources before […]
By John Barton, Boston University School of Hospitality Administration, SHA’24 and Priya Tewani, Boston University School of Hospitality Administration, MMH’22, CAS‘21 The restaurant industry is still reeling after a record-breaking and expectation-shattering summer of 2021, during which many restaurants and tourism businesses saw revenues return to within 80% of pre-pandemic levels (Statistica). Despite omicron’s toll […]
By Lilly Jan, Ph.D., Nolan School of Hotel Administration, Cornell University As restaurants began to reopen to customers last year, the nationwide “labor shortage” made headlines with commentary from the media, the government, and the public as to why the restaurant industry was struggling to restaff operations. Speculation and assumptions made by lawmakers, industry commentators, […]