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Category: 2021

To Green or Not To Green? A Guide for Small Hotel Properties

By Shaniel Bernard, Ph.D., Assistant Professor, and Simone Bianco, Ph.D. Student, Hospitality and Tourism Management Department, Pamplin College of Business, Virginia Tech Operating a hotel business is a resource-intensive venture. For example, although hotels showcase various on-premises amenities in their marketing activities intending to maintain existing guests, and entice new ones to choose their property, […]

Does Corporate Social Responsibility Matter During Crises?

By Seoki Lee, Ph.D., The Pennsylvania State University, and Manisha Singal, Ph.D., Pamplin College of Business, Virginia Tech Introduction Current news media often highlight corporate social and environmental initiatives announced by corporations big and small, and especially those in the hospitality industry. For example, recent news media have reported that Wyndham hotels awarded frontline workers […]

The Impact of Corporate Social Responsibility on Firm Performance: Does the Life Cycle Stage of a Firm and its Corporate Governance Structure Matter?

By Jihwan Yeon, Ph.D. Student, Pennsylvania State University Introduction Hospitality firms are actively engaging in Corporate Social Responsibility (CSR) to generate strong relationships with stakeholders while aiming to benefit their own performance. For example, McDonald’s has mapped its Scale for Good initiatives to the UN Sustainable Development Goals (SDGs), taking meaningful actions toward its stakeholders […]

Corporate Social Responsibility during Covid-19: The Clean Zone Initiative in South Korea

By Hyejin Yoon, Assistant Professor, Baewha Women’s University, Changsik Kim, Ph.D., Baewha Women’s University, and Sunny Ham, Professor, Yonsei University Introduction The novel coronavirus (hereafter Covid-19), first and foremost, has caused an unprecedented global catastrophe. Global tourism faced its worst year in 2020, with international arrivals falling by 74% (UNWTO, 2021) to 80% (OECD, 2020), […]

How Different Are Corporate Social Responsibility and Corporate Governance in Today’s Business Environment?

By Yuan Li, Assistant Professor, James Madison University The topic of corporate social responsibility (CSR) has attracted wide attention from scholars, the public, and industry professionals alike. In the hospitality literature alone, numerous studies have examined its antecedents and outcomes, as evidenced by a large number of review papers on CSR published in major hospitality […]

Restaurants Can Innovate and Recover From the Covid-19 Pandemic

By Eojina Kim, Ph.D., Pamplin College of Business, Virginia Tech, Yoon Jung Jang, Ph.D., School of Hotel, Restaurant, & Culinary Arts, Woosong University, and Vivica Kraak, Ph.D., Department of Human Nutrition, Foods, and Exercise, Virginia Tech Addressing the Dimensions of Sustainability During the Covid-19 Pandemic Human-induced climate change is one of the greatest current challenges, and policies […]

What Leads to Recognition for Diversity?

By Ashokkumar Manoharan, Ph.D., College of Business, Government and Law, Flinders University, Manisha Singal, Ph.D., Pamplin College of Business, Virginia Tech, and Juan Madera, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston (UH) Recent social movements such as Black Lives Matter and Stop Asian Hate have caught the attention of business bringing forth […]

Influencer Marketing: A Comparison of Traditional Celebrity, Social Media Influencer, and AI Influencer

By Lu Zhang, Ph.D., Associate Professor, Michigan State University, and Wei Wei, Ph.D., Associate Professor, University of Central Florida Introduction Celebrity endorsement as an effective marketing tool has long been recognized by hotels, restaurants, and tourist destinations. It has a positive impact on brand image, consumer buying behavior, as well as firms’ financial performance. Companies spend […]

Sustainable Loyalty Reward Management Through Loyalty Reward Donation

By Lisa Gao, Assistant Professor, The Hong Kong Polytechnic University – School of Hotel and Tourism Management Loyalty reward programs are common in the hospitality and tourism industry. Given the staggered tourism growth under the Covid-19 pandemic, hospitality companies’ sustainable and socially responsible strategies are considered a key competitive advantage to win customers. Philanthropic initiatives, […]

Service Interactions in the New Light of Hospitality

Photo from https://servicematters.ie/uniforms-hospitality-sector/ “What guests really remember about a hotel is not service (the task that is expected) but it [is] the hospitality that is exhibited.” – Montgomery, 2016 By Lu Lu, Ph.D., Assistant Professor, Temple University Service Interactions – Why Does it Matter? The hospitality industry thrives on producing exceptional customer service. Different from […]