MS in Global Marketing Management

Students in the Master of Science (MS) in Global Marketing Management program benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including ecommerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decisionmaking, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Learning Outcomes

  • Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
  • Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
  • Create a strategic plan, launch, and execute global marketing campaigns.
  • Understand the importance of behaving ethically in their professional lives.
  • Be effective leaders and communicators.
  • Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.

Admissions Information

For current admissions information, please visit the Metropolitan College website.

Degree Requirements

All students must satisfy the degree core courses, specialization requirements, and electives as indicated. Waived courses from the core or specialization areas must be replaced by an elective course in order to meet the 40-unit-hour requirement.

A total of 10 courses (40 units) is required, as follows:

Degree Core Courses (four courses/16 units)

  • MET AD 632 Financial Concepts
  • MET AD 642 Project Management
  • MET AD 715 Quantitative and Qualitative Decision-Making
  • MET AD 741 The Innovation Process: Developing New Products and Services

Specialization Courses (four courses/16 units)

  • MET AD 648 Ecommerce
  • MET AD 655 International Business, Economics, and Cultures
  • MET AD 737 Innovative Marketing Techniques
  • MET AD 856 Market and Economic Research and Analysis

Degree Electives (two courses/8 units)

Select two additional Administrative Sciences graduate-level courses (8 units) with advisor’s approval. Graduate-level courses may also be selected from other Metropolitan College departments or other Boston University schools and colleges, with an advisor’s approval.

Second Master’s Degree Option

In appreciation of the converging needs of management and technology, the departments of Actuarial Science, Administrative Sciences, and Computer Science collaborate to offer a unique opportunity to students currently enrolled in their degree programs as well as alumni of those programs. Learn more.