MS in Global Marketing Management
Students in the Master of Science (MS) in Global Marketing Management program benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including ecommerce, financial and economic analysis, project management, product and service development, and data analysis. Students obtain a broad understanding of the marketing research, decisionmaking, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.
Students also have the opportunity to take online courses with Boston University’s international partner universities in Europe, Latin America, and Asia. Within this “global classroom,” students interact directly with other students and professionals at some of the world’s top business schools, participating in management and marketing classes, discussion groups, and individual and team projects conducted by professors from our international partner universities. By participating in these virtual learning experiences, working students around the world are able to collaborate both individually and in teams, enhancing their skills in leadership, logistics, and cross-cultural communication.
- Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
- Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
- Create a strategic plan, launch, and execute global marketing campaigns.
- Understand the importance of behaving ethically in their professional lives.
- Be effective leaders and communicators.
- Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.
For current admissions information, please visit the Metropolitan College website.
All students must satisfy the degree core courses, specialization requirements, and electives as indicated. Waived courses from the core or specialization areas must be replaced by an elective course in order to meet the 40-credit-hour requirement.
A total of 10 courses (40 credits) is required, as follows:
Degree Core Courses (four courses/16 credits)
- MET AD 632 Financial Concepts
- MET AD 642 Project Management
- MET AD 715 Quantitative and Qualitative Decision-Making
- MET AD 741 The Innovation Process: Developing New Products and Services
Specialization Courses (four courses/16 credits)
- MET AD 648 Ecommerce
- MET AD 655 International Business, Economics, and Cultures
- MET AD 737 Innovative Marketing Techniques
- MET AD 856 Market and Economic Research and Analysis
Degree Electives (two courses/8 credits)
Select two additional Administrative Sciences graduate-level courses (8 credits) with advisor’s approval. Graduate-level courses may also be selected from other Metropolitan College departments or other Boston University schools and colleges, with an advisor’s approval.
No grade lower than B– may be applied toward degree, certificate, or diploma requirements. Students earning below a 3.0 cumulative grade point average (GPA) will be placed on academic probation status. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B– are considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.
Students who, in the determination of the department and based on past student performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses will be dismissed from the program. Students who have not removed themselves from academic probation status after one semester for full-time status or three courses for part-time status will be dismissed from the program.
Second Master’s Degree Option
In appreciation of the converging needs of management and technology, the departments of Actuarial Science, Administrative Sciences, and Computer Science collaborate to offer a unique opportunity to students currently enrolled in their degree programs as well as alumni of those programs. Learn more.