MS in Applied Business Analytics

The Master of Science in Applied Business Analytics (MSABA) program provides comprehensive coverage of data analytics concepts, techniques, and state-of-the-art tools used in the process of data-driven business decision-making. Students have the opportunity to gain hands-on experience with a variety of analytical models and decision-support tools and to apply them to interlinked data-inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, and others. The curriculum covers advanced software tools and functions such as descriptive, predictive, and prescriptive modeling, text and data mining, visual analytics, and business simulations. Graduates of the program will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, prescribe possible outcomes, and propose optimal data-based solution.


As a prerequisite to the course MET AD 571 Business Analytics Foundations, students are required to complete the AD 100 Pre-Analytics Laboratory (online). Some courses may have additional prerequisites. Please note that MET AD 571 Business Analytics Foundations is a prerequisite for all four specialization courses and should be taken early in the degree.

Degree Requirements

A total of 10 courses (40 credits) is required, distributed as follows:

Core Courses (four courses/16 credits)

  • MET AD 571 Business Analytics Foundations
  • MET AD 605 Operations Management: Business Process Fundamentals
  • MET AD 632 Financial Concepts
  • MET AD 715 Quantitative and Qualitative Decision-Making

Specialization Courses (four courses/16 credits)

  • MET AD 616 Enterprise Risk Analytics
  • MET AD 654 Marketing Analytics
  • MET AD 688 Web Analytics for Business
  • MET AD 699 Data Mining for Business Analytics

Elective Courses (two courses/8 credits)

Choose two additional related graduate MET courses, with the approval of an advisor, to enhance your individual management interests or to work toward a certificate.

Good Standing

No grade lower than B– may be applied toward degree, certificate, or diploma requirements. Students earning below a 3.0 cumulative grade point average (GPA) will be placed on academic probation status. Students on academic probation must make satisfactory progress toward achieving a minimum of 3.0 by the following semester, and must be in a position to graduate with a 3.0 or better within the remaining program courses. While grades of B or B– are considered passing, these grades will not assist in raising an unsatisfactory GPA to a satisfactory level. Therefore, students must obtain a minimum grade of B+ during a probation period.

Students who, in the determination of the department and based on past student performance, are not in a position to raise their GPA to the necessary level to graduate within the remaining courses will be dismissed from the program. Students who have not removed themselves from academic probation status after one semester for full-time status or three courses for part-time status will be dismissed from the program.