How to #BeYou (while still #OneBU).
While formal branding like the University plate and BU logo isn’t required on social media, we do have our own templates to retain a consistent look and feel.
When representing your University entity on social media, use the following requirements:
- “Boston University” must be spelled out in the social media title, along with the full name of your school, college, or entity. “Boston U” or “Boston Univ” is acceptable in tight spaces, but “BU” is not permitted (except as an “@” handle).
- Because we want to maintain a “small, yet big” feel, schools, colleges, and programs can have a unique image.
Here are some handy tips:
- These templates will help you shape your social media presence.
- Pick an image with a centered or center-left focus.
- Keep it simple and graphical, with no added text.
- Save your file as a .png with a transparent background.
We can help.
We can work with you to develop a social media look and feel that both represents the BU Brand and highlights your individual contribution to the larger community.
Email us at marcom@bu.edu and we’ll work with you to perfect your social media presence.
Looking for more information about best practices and how to collaborate with the BU Social Media team? Visit BU Public Relations | Social Media to learn more.