Mass Communication, Advertising and Public Relations
College of Communication
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Understanding Media
COM CM 180
Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social, or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. Reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. Provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. The course makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that engages undergraduate students in Advertising, Media Science, and Public Relations and informs them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly COM CM 380. Students should not take COM CM 180 if they have already taken COM CM 380.) 4 cr. Tuition: $3260
Summer 2 (June 30-August 8)
B1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: COM 213 ... Open SeatsKathryn Coduto -
Professional Presentation
COM CM 211
Covers the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Tuition: $3260
Summer 2 (June 30-August 8)
B1 (IND) Tues./Thurs. 1-4:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: COM 210 ... Open SeatsEdward Downes -
Principles and Practices of Public Relations
COM CM 215
An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision-making, online communication, and career opportunities are also analyzed through case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. (Formerly COM CM 301. Students cannot take COM CM 215 for credit if they have already taken COM CM 301.) 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Mon./Wed. 9 am-12:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: COM 213 ... Open SeatsLaura Hannon -
Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Tues./Thurs. 1-4:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: COM 213 ... Open SeatsShawn ZuppSummer 2 (June 30-August 8)
B1 (IND) Mon./Wed. 9 am-12:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: COM 213 ... Open SeatsLisa Borden -
Communication Research Methods
COM CM 321
Undergraduate Prerequisites: COM CM180 - Prereq: (COM CM 180). Introduction to the social scientific method of inquiry and the fundamental concepts and processes of social scientific methods that are used in media science, advertising, and public relations. Covers assorted research methods, including both quantitative and qualitative. Also includes literature review, research design, research execution, quantitative and qualitative data analysis, and reporting of findings. 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Mon./Wed. 9 am-12:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: COM 215 ... Open SeatsJuwon HwangSummer 2 (June 30-August 8)
B1 (IND) Tues./Thurs. 1-4:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: COM 109 ... Open SeatsSung Un Yang -
Writing for Communication
COM CM 331
Undergraduate Prerequisites: CO201 AND First Year Writing Seminar (e.g., WR 100 or WR 120). - Prereq: (COM CO 201) and First-Year Writing Seminar (e.g., CAS WR 100 or CAS WR 120). Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences. Effective Fall 2018, course fulfills a single unit in the following BU Hub area: Writing-Intensive Course. 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Tues./Thurs. 6-9:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: CDS B63 ... Open SeatsMichael DowdingA2 (IND) Tues./Thurs. 1-4:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: CDS 163 ... Open SeatsMichael DowdingSummer 2 (June 30-August 8)
B1 (IND) Mon./Wed. 6-9:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: SOC B65 ... Open SeatsMichael Dodge -
Advertising Strategy & Consumer Insights
COM CM 412
Undergraduate Prerequisite: (COM CM 217). Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Tues./Thurs. 1-4:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: COM 217 ... Open SeatsMichelle Sullivan -
Fundamentals of Creative Development
COM CM 417
Undergraduate Prerequisites: (COMCM217 OR COMCM317) - Prereq: (COM CM 217 or COM CM 317). Focuses on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions. 4 cr. Tuition: $3260
Summer 2 (June 30-August 8)
B1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: COM 210 ... Open SeatsHong Ko -
Design Strategy and Software
COM CM 501
Undergraduate Prerequisites: Sophomore standing. - Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences and enhance comprehension of all forms of mass communication from traditional print to digital media. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Aesthetic Exploration, Creativity/Innovation. (Formerly COM CM 323. Students cannot take COM CM 501 for credit if they have already taken COM CM 323.) 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Mon./Wed. 1-4:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: COM 210 ... Open SeatsKrystyn ShermanSummer 2 (June 30-August 8)
B1 (IND) Mon./Wed. 1-4:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: COM 210 ... Open SeatsKrystyn Sherman -
Promoting Your Content Online
COM CM 502
Teaches students how to market their creative works online. Students learn to identify targeted marketing and distribution platforms for new websites, pilots, video channels, series, and blogs. Explores how to use social media to find an audience, generate buzz, and identify potential funding sources. Students also learn practical entrepreneurial tools needed to organize their creative work as a business venture. 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Mon./Wed. 1-4:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: COM 213 ... Open SeatsMargaret WallaceMeets w/COM FT 521
Metropolitan College
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Contemporary Mass Communication
MET CM 704
Overview of and current trends in the contemporary mass media labor force. Topics include career opportunities in print, film, broadcast, and digital media; changing relationships between media; contemporary patterns of ownership and audience attention; how the media select their content, how they are financed, and how they are related to agencies of control; and ethical issues and controversies regarding media content and influences. 4 cr. Tuition: $3900
Summer 2 (June 30-August 8)
B1 (IND) Mon./Wed. 6-9:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Monday, July 7, 2025 Last day to drop with "W" grade Thursday, July 24, 2025 Course End Date Friday, August 8, 2025 Location: CAS 201 ... Open SeatsEdward Downes