Mass Communication, Advertising and Public Relations
College of Communication
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Understanding Media
COM CM 180
Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social, or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. Reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. Provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. The course makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that engages undergraduate students in Advertising, Media Science, and Public Relations and informs them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly COM CM 380. Students should not take COM CM 180 if they have already taken COM CM 380.) 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Tues./Thurs. 9 am-12:30 pmNivea Canalli Bona -
Professional Presentation
COM CM 211
Covers the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Tuition: $3380
Summer 2 (June 29-August 7)
B1 (IND) Tues./Thurs. 1-4:30 pmEdward Downes -
Principles and Practices of Public Relations
COM CM 215
An introduction to the field of public relations: its theoretical and historical origins, scope, and principles. Using a critical lens, students will discuss and apply ethical principles, theory and case study learnings to real public relations problems. Through hands-on project work, students will identify business challenges, research communication solutions, set objectives, identify audiences, design messages, choose communication channels, and suggest evaluation criteria and mechanisms for an organization. The format is a combination of informal lecture and small-group discussion, group project work, case analysis, and guest lecture. 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Mon./Wed. 9 am-12:30 pmLaura Hannon -
Introduction to Advertising
COM CM 217
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.) 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Tues./Thurs. 1-4:30 pmShawn ZuppSummer 2 (June 29-August 7)
B1 (IND) Tues./Thurs. 1-4:30 pmShawn Zupp -
Communication Research Methods
COM CM 321
Undergraduate Prerequisites: COM CM180 - Prereq: (COM CM 180). Introduction to the social scientific method of inquiry and the fundamental concepts and processes of social scientific methods that are used in media science, advertising, and public relations. Covers assorted research methods, including both quantitative and qualitative. Also includes literature review, research design, research execution, quantitative and qualitative data analysis, and reporting of findings. 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Mon./Wed. 9 am-12:30 pmSung Un YangSummer 2 (June 29-August 7)
B1 (IND) Tues./Thurs. 9 am-12:30 pmDennis Wu -
Writing for Communication
COM CM 331
Undergraduate Prerequisites: CO201 AND First Year Writing Seminar (e.g., WR 100 or WR 120). - Prereq: (COM CO 201) and First-Year Writing Seminar (e.g., CAS WR 100 or CAS WR 120). Intensive exposure to some of the basic writing formats in the communications profession: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develops basic writing skills for different audiences. Effective Fall 2018, course fulfills a single unit in the following BU Hub area: Writing-Intensive Course. 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Mon./Wed. 6-9:30 pmMichael DowdingSummer 2 (June 29-August 7)
B1 (IND) Tues./Thurs. 1-4:30 pmMichael Dodge -
Advertising Strategy & Consumer Insights
COM CM 412
Undergraduate Prerequisite: (COM CM 217). Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs. 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Tues./Thurs. 1-4:30 pmMichelle Sullivan -
Design Strategy and Software
COM CM 501
Undergraduate Prerequisites: Sophomore standing. - Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences and enhance comprehension of all forms of mass communication from traditional print to digital media. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Aesthetic Exploration, Creativity/Innovation. (Formerly COM CM 323. Students cannot take COM CM 501 for credit if they have already taken COM CM 323.) 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Tues./Thurs. 1-4:30 pmJen Jiun ChoiSummer 2 (June 29-August 7)
B1 (IND) Mon./Wed. 1-4:30 pmMary Pyrdol
Metropolitan College
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Contemporary Mass Communication
MET CM 704
Overview of and current trends in the contemporary mass media labor force. Topics include career opportunities in print, film, broadcast, and digital media; changing relationships between media; contemporary patterns of ownership and audience attention; how the media select their content, how they are financed, and how they are related to agencies of control; and ethical issues and controversies regarding media content and influences. 4 cr. Tuition: $4020
Summer 1 (May 18-June 24)
A1 (IND) Mon./Wed. 6-9 pmEdward DownesNote Start Date