Hospitality Administration
School of Hospitality Administration
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Introduction to Hospitality
SHA HF 100
This introductory course is open to all BU students and is the prerequisite for School of Hospitality courses. Students gain an historical perspective and identify current events and trends in lodging, restaurants, and event management. Provides an overview of the global hospitality/tourism industry, including the critical elements of managing services. The Boston market, multimedia assignments, and team-based projects are integrated into the learning environment. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Historical Consciousness, Digital/Multimedia Expression, Teamwork/Collaboration. 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop DatesCourse Start Date Tuesday, May 19, 2026 Last day to add Tuesday, May 26, 2026 Last day to drop without "W" grade Tuesday, May 26, 2026 Last day to drop with "W" grade Thursday, June 11, 2026 Course End Date Friday, June 26, 2026 Location: SHA 201 ... Open SeatsMakarand ModySummer 1 (May 12-June 26)
O1 (IND) Arranged Add & Drop DatesCourse Start Date Tuesday, May 12, 2026 Last day to add Tuesday, May 5, 2026 Last day to drop without "W" grade Sunday, May 24, 2026 Last day to drop with "W" grade Sunday, June 7, 2026 Course End Date Friday, June 26, 2026 ... Open SeatsApostolos AmpountolasOnline section O1: Meets online every Wed 8:30-10:30 am for a live class. Nonstandard course datesSummer 2 (June 29-August 7)
B1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop DatesCourse Start Date Monday, June 29, 2026 Last day to add Monday, July 6, 2026 Last day to drop without "W" grade Monday, July 6, 2026 Last day to drop with "W" grade Wednesday, July 22, 2026 Course End Date Friday, August 7, 2026 Location: SHA 201 ... Open SeatsShashan BaoSummer 2 (June 29-August 14)
O2 (IND) Arranged Add & Drop DatesCourse Start Date Monday, June 29, 2026 Last day to add Monday, June 22, 2026 Last day to drop without "W" grade Saturday, July 11, 2026 Last day to drop with "W" grade Saturday, July 25, 2026 Course End Date Friday, August 14, 2026 ... Open SeatsLeora LanzOnline section O2: Meets online every Tues 8:30-10:30 am for a live class. Nonstandard course datesFor information about technology requirements for online courses at Boston University, see bu.edu/online/technology. BU Virtual can be reached at buvirtual@bu.edu or 617-358-1960 for additional information. -
Experience Management
SHA HF 150
Central to the hospitality industry is the provision of memorable, high-quality customer experiences across digital and physical touchpoints. This allows hospitality and other service organizations to turn satisfied customers into brand evangelists. This course introduces the emerging domain of customer experience management (CEM)--the discipline of understanding and managing customer interactions with the organization to improve satisfaction, loyalty, and advocacy. CEM is a unique domain that draws on practices from the fields of marketing, marketing research, technology and data science, and operations and service science, with the aim of understanding and improving customer experiences with the organization. The course covers the definitions and basic requirements of customer experience management, and also provides detailed frameworks and tools and techniques to allow students to gain proficiency in the language and practice of customer experience design and improvement. Effective Summer 2024, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Social Inquiry II, Creativity/Innovation. 4 cr. Tuition: $3380
Summer 1 (May 19-June 26)
A1 (IND) Mon./Wed. 9:30 am-1 pm Add & Drop DatesCourse Start Date Tuesday, May 19, 2026 Last day to add Tuesday, May 26, 2026 Last day to drop without "W" grade Tuesday, May 26, 2026 Last day to drop with "W" grade Thursday, June 11, 2026 Course End Date Friday, June 26, 2026 Location: SHA 201 ... Open SeatsMakarand ModySummer 2 (June 29-August 7)
B1 (IND) Mon./Wed. 9:30 am-1 pm Add & Drop DatesCourse Start Date Monday, June 29, 2026 Last day to add Monday, July 6, 2026 Last day to drop without "W" grade Monday, July 6, 2026 Last day to drop with "W" grade Wednesday, July 22, 2026 Course End Date Friday, August 7, 2026 Location: SHA 201 ... Open SeatsSunny KimRead a BU Today article about this course: SHA Students Partner with Museum of Ice Cream for Hands-on Learning Experience.
Financial aid may be available to BU need-based scholarship recipients for certain HUB courses in summer 2026, including this one. For more information, please contact BU Financial Assistance at 617-353-2965 or finaid@bu.edu. Check out Summer 2026 HUB Course Scholarship eligibility requirements to see if you qualify.