Business for Non-Majors
College of Arts & Sciences
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Applied Mathematics for Personal Finance
CAS MA 119
Applications of mathematics for personal financial decision-making. Systems of equations, exponential functions, logarithms, probability, descriptive statistics, and numerical simulation for modeling saving, borrowing, inflation, purchasing power, taxation, government benefits, risk management, insurance, annuities, and investments. Carries MCS divisional credit in CAS. This course also fulfills the learning outcomes for Life Skills. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Quantitative Reasoning I, Social Inquiry I, Critical Thinking. 4 cr.
Questrom School of Business
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Principles of Marketing
QST MK 200
Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail? In many instances, the difference is in their marketing. The course examines key areas of marketing including product development, advertising, promotions, pricing, and channels. It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion. 4 cr.
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Ideas to Impact
QST SI 250
Required for the Innovation and Entrepreneurship minor. Open to visiting students during the summer. Explores the conceptual frameworks that guide ideation and innovation, focusing on the five learning principles of the Innovation and Entrepreneurship minor. Analyzes the conditions that foster innovation as well as the process by which ideas progress from conception to implementation and execution, along with their economic or social impact. Students study the conditions that affect the generation and development of creativity and innovation within individuals, teams, cities, and regions. To foster experiential learning, the course is structured around the process of innovation with a "live case" that creates social innovations for the City of Boston. Students develop a toolkit comprised of brainstorming, design thinking, human centered design, prototyping, storyboarding and field research. Students conduct original field research within the City of Boston and identify a challenge or problem to address for the duration of the course, culminating in final presentations. Effective Fall 2019, this course fulfills a single unit in each of the following BU Hub areas: Social Inquiry I, The Individual in Community, Creativity/Innovation. 4 cr.
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Introduction to Management
QST SM 101
Online offering. A broad introduction to the nature and activities of business enterprises within the United States' economic and political framework. Course content introduces economic systems, essential elements of business organization, production, human resource management, marketing, finance, and risk management. Key objectives of the course are development of business vocabulary and a fundamental understanding of how businesses make money. This course is intended for non-business majors. It may not be taken by Questrom students for credit nor can it be used by Boston University students toward the Business Administration minor. Non-Questrom students may register for this course directly via the Student Link. 4 cr.