Thursday, November 14 | 1-2:30 pm
Virtual Event

Looking to elevate your research communication skills and make a lasting impact? Join Throughline Group’s Christina Mozaffari and Joel Schwartzberg for a dynamic 90-minute workshop designed to help you sharpen your key messages and deliver them with confidence.

Throughout this webinar, you’ll learn how to develop and refine key messages and deliver them with precision. You’ll gain insights into core message building, making scientific information relatable, writing effective emails, and crafting successful media pitches. Additionally, you’ll discover the nuances of media relations, understanding what reporters and editors find newsworthy, and develop strategies to handle challenging media encounters. Whether you’re looking to enhance your presentations, improve your media interactions, or simply communicate more effectively, this workshop will equip you with the essential tools and techniques to ensure your message is heard and remembered.

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About Strategic Communications Workshops

The Strategic Communications series is co-sponsored by BU Public Relations | Social Media and the Office of Research. From podcasting to working with the media to building an online persona, these events allow BU’s research community to hone their communication skills and promote their work. Virtual workshops are offered twice a semester and can be found in the Research How-to Workshop listings.

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