PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
Digital Marketing and the Implications of Screen Time Limits
By: Jessica Swarm, Account Executive at Boston University's PRLab As we move further into the digital age, Americans are spending more time than ever before staring at screens. Smartphones and tablets and unlimited data plans have increased the ease of access to the internet. According to a 2018 Nielsen study, the... More
Suggestions for Kids and Social Media
By: Abigail Hatfield, Account Supervisor at PRLab Kids and technology is a lot like politics, everyone has an opinion, but no one actually knows the right way to address it, or if it even matters. Is there a right way? Does it matter? Who knows, but you do know your child. With... More
Corporate Social Responsibility in the Fashion Industry
By: Ryan Moschetti, Account Supervisor at PRLab Brands work tirelessly to promote their positive image. There are many ways that they can do this. Today, many consumers, especially millennials, expect that brands not only have a positive image but are leaving a positive impact. This is corporate social responsibility. By definition, More
Seven Media Relations Do’s and Don’ts
By: Kelci Lowery, Account Supervisor at PRLab Building a good relationship with reporters is one of the most important things you can do as a public relations professional. The media, whether it’s traditional or TV, is the most important of the very few ways your brand can gain credibility. It’s how... More
Company and Brand Authenticity in the Modern World
By: Amanda Grohowski, Account Supervisor and Writing Director at PRLab We live in a very noisy world. There’s no doubt about it. Advertisements and company messages are constantly being splattered across our computer screens and on billboards and posters all around us. But how are we supposed to make sense of... More
10 Things I Learned from PRLab
By: Julliet Zhou, Account Supervisor at PRLab March 4, 2019 I started my journey with PRLab as an AE in fall 2018. I worked on the Ben & Jerry’s account team with three other amazing AEs. Our focus was the Ben & Jerry’s store on Newbury Street. We helped the store create... More
Tips to Maintain a Healthy Work-Life Balance as a PR Professional
By Amy Rivera, Account Supervisor at PRLab March 4, 2019 Have you ever seen someone at work that looks put together, stress-free and energetic, and wondered—Is that real?! Don’t worry, you’re not looking at a mirage. You’re looking at a healthy work-life balance, and it definitely exists. It can be hard to... More
Six PR Tips for Social Media
By: Nina Pucci, Account Supervisor for PRLab February 22, 2019 Social networks are door openers for companies aiming to increase relations with their audiences. On one hand, these platforms enables companies to better understand their audience, and more specifically, their desires, goals, and needs. To establish a closer relationship with them, More
How has the Bachelor Nation managed to stay relevant?
By Apryl Hsu, Account Supervisor at PRLab Endless gossip, roses, tears, and unforeseeable turns. Whether you have watched The Bachelor or not, you’ve heard the name. Few shows can last 23 seasons with millions of viewers gathering with their friends every Monday night, but The Bachelor proves a unique relevance that... More
What Type of Communicator are You?
By: Yuki Gu, Account Supervisor at PRLab If you are looking to improve your communication skills, but don’t know where to start, look no further. This is for you. “What’s the greatest advice I can give? Develop excellent communication skills. – Julie Sweet (CEO of Accenture)” Communication skills are critical for professional growth, but... More