By: Eliza Garry, Account Supervisor at PRLab October 9, 2018 As a passionate fan of both college and professional football, the fall season is one of the most exciting times of the year for me. Find me following my favorite players and teams every weekend. Fantasy football is a way for me to share my […]
By Sofía Vainesman, Account Supervisor at PRLab With finals fast approaching, everyone on campus begins to hunker down in the library or nearest coffee shop to endure the long hours of studying. Between the long hours of writing flash cards and catching up on the chapters of the textbook that you never read, it’s good […]
By Akanksa Upadhyay, Account Supervisor at PRLab [Source: Make A Meme, 2017, https://makeameme.org/meme/expectations-expectations-everywhere-o6tauh] Expectations are a fundamental part of being human. We expect things from our teammates, clients, and mostly, of ourselves. Expectations show that we have a vision of how something should be. However, expectations are earning a bad name. People think that having expectations […]
By Luis Castro, Account Supervisor at PRLab Social media has become a key component in many major brands’ public relations plans. When used correctly, it can be decisive in delivering key messages to realign your brand after an incident in the public eye has derailed your brand’s reputation. It can also help communications teams […]
By Loubna Maghnouj, Account Director at PRLab [Source: jokideo.com/funny-cat] The role of public relations practitioners is to engage its multiple audiences in a two-way conversation. This notion has been long accepted as a basic definition of what public relations stands for and is still used today as the building stone for all PR related activities […]
By Katie Arbige, Director at PRLab Last Friday, Nov. 3, PRLab held our annual PRoBono event where Boston University students worked on deliverables for six non-profits around Boston. Students worked for 18 hours throughout the night, and presented their work to the clients the next morning. Each client team worked extremely hard all through the […]
By Casey Douglas, Account Supervisor at PRLab. To the untrained eye, the disciplines of marketing and public relations can seem like nearly identical fields, occupying two sides of the same coin. However, their respective aims are slightly different: marketing aims to drive sales and improve a client’s or company’s profits through outreach efforts, while public […]
By James Smalec, Account Supervisor at PRLab (Source: North America League of Legends Championship Series, 2017) What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common? The answer, Esports. Specifically League of Legends (League), the largest Esport in the world. Right now the World […]
By Christina Miller, Account Supervisor at PRLab. If you’re a Public Relations major, you’ve heard and seen the reactions from people when you announce your career choice. The pure look of disapproval, or the shiver down your spine when someone says, “So you just plan parties all the time?” Although BU is renowned for its […]
By Patricia Arribas Pablos, Director at PRLab Lauren Oubre, PRLab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, PRLab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at Boston University’s College of Communication. […]