Logo Usage

• Always use the official Boston University logo (University plate) for external communications and when events are open to the public
• For internal-only materials, you may use the BU icon
• Ensure proper spacing around the logo, equal to the logo’s height on all sides
• Place the logo in the bottom-right corner of flyers and materials
• For flyers with backgrounds other than white, please use the logos with transparent backgrounds. This is avoid a white “block” around the design.
• Flyers with light backgrounds may use logos with black font. Flyers with dark backgrounds should use logos with white font.

Center and Unit Identification

• Always include “Pardee School of Global Studies” in your materials
• Your specific center or unit should be listed below Pardee School
• Use bold text for Pardee School and regular text for your center/department

Co-Branding

• For events with 2-5 BU entities, use a combined logo lockup. Consult with the communications office and they can request specific logos
• For more than 5 entities, use the University plate and list entities as text
• When collaborating with external organizations, place their logos to the left of BU’s logo and use the university plate

Color Scheme

• Primary Colors:
• BU Red (official University color): #CC0000
• Black: #2D2926
• Pardee School Teal: #37AEB3

• Usage:
• Use BU Red for primary branding elements and to maintain consistency with the broader University brand.
• Typography can either be black or white, whichever allows them to best be read on the branded materials.
• Incorporate Pardee School Teal as a secondary color to distinguish Pardee School materials within the BU ecosystem. The teal color can be used for accents, backgrounds, or secondary design elements to create a unique Pardee School feel

Typography

• Whitney is BU’s designated font for any marketing materials. Request and download Whitney here.

Note: Our color palette is evolving

Flyer Design Best Practice

• Keep it simple and uncluttered
• Use a clear hierarchy of information (headline, key details, supporting info)
• Stick to one main focal point or message
• Use bullet points for easy readability
• Ensure there’s enough white space to let the design “breathe”
• Limit text to essential information only
• Use no more than 2-3 fonts on a single flyer
• Ensure font sizes are large enough to read from a distance
• Use high-quality, relevant images or graphics
• Include a clear call to action (e.g., “Register Now”, “Learn More”)
• Place the BU logo in the bottom-right corner
• Wordmarks should not be used in flyers, only within the content of a website.
• If using QR codes, place them in the bottom-left corner, balancing size with the BU logo
• Remove “www.” from URLs

Social Media Best Practices

• Share a mix of content: events, research highlights, faculty spotlights, student stories, etc.
• Use a consistent voice that aligns with Pardee School’s brand
• Use high-quality images and graphics
• Tag relevant accounts such as @BUPardeeSchool in all posts
• Tag BU Experts on relevant platforms when sharing faculty research or expert commentary
• Use relevant hashtags to increase visibility, including #BUPardeeSchool
• Aim for 3-5 posts per week to maintain an active presence
• Share content across different platforms, adapting as needed

Appspace Best Practices

• Know your Appspace channel: 121 BSR (for student, faculty, alumni, staff, and administrative content), 152 BSR (for student, faculty, and alumni content), and 156 BSR (for student, faculty, and alumni content)
• Prioritize Pardee-centered content, including student achievements, faculty research and media mentions, staff updates, events, and school-wide announcements
• Promote important events and deadlines such as study abroad applications, fellowships, scholarships, and student organization activities
• Use Canva Presentation format (16:9 ratio, 1920 × 1080 px) for optimal display on Appspace screens
• Keep slides clear and easy to read from a distance, use concise messaging, large fonts, strong contrast, and safe margins
• Double-check all the QR codes, email addresses, and contact information before sending in Appspace creatives 

Website Headers

• Ensure your center’s website includes “Pardee School of Global Studies” in the header and maintain consistency with other Pardee School center websites

Wordmarks & Special Graphics

• A “wordmark” is a singular design that combines both typography and a graphic to represent an entity, program, or organization. These are not “logos” and should not be used as branding.
• These elements must only be used within content on the website and in flyers, and not alongside Boston University branding or as part of any co-branded materials.
• Consult with the communications office first if you want to create a special wordmark or graphic for an event or program.

See these examples of wordmarks used correctly within branded materials:

Material Requests

• For custom logo lockups or special designs, contact commsps@bu.edu
• Allow at least 2-3 days for simple requests, up to a week for complex ones
• Provide as much detail as possible about your event or material when requesting assistance
• For co-branded logos not already in our database, or for guidance on using logos of external entities outside of BU, refer to the BU Marketing & Communications Brand Guidelines

Approval Process

• When in doubt about any branding element, submit your design to commsps@bu.edu for review before publication or distribution

Refer to the template and guidelines for use when creating materials:

• Pardee School of Global Studies Event Flyer Template
• Pardee School of Global Studies PowerPoint Template
• Boston University Branding Guidelines
• Instructions-SavingLogos
• For Stock Photos, visit the Pardee School Open Access/Communications and Marketing/Best of Photos folder

Pardee Logos

Download official Pardee School logos in web, print, and alternate formats for use in digital and print materials.

Web Logos

• FSPardee Web Logotype
• FSPardee Web
• Pardee Web Logotype
• Pardee Web

Print Logos

• PardeeSchool_186out.eps
• PardeeSchool_BLACKout.eps
• PardeeSchool_CMYKout.eps
• Pardeeschool_white_out.eps

Note: You will need a design software (such as Adobe Photoshop) to open this file.

Other Formats

• PardeeSchool.tif