Marketing Toolkit | The Frederick S. Pardee School of Global Studies

This page provides current resources, guidelines, and templates for marketing at the Frederick S. Pardee School of Global Studies. Please refer to the materials below for the most up-to-date tools to support your communications and branding needs.

Additionally, web requests can be submitted here.

For questions related to communications and marketing, contact commsps@bu.edu.

Branding Guidelines

Logo Usage

Always use the official Boston University logo (University plate) for external communications and when events are open to the public
For internal-only materials, you may use the BU icon
Ensure proper spacing around the logo, equal to the logo’s height on all sides
Place the logo in the bottom-right corner of flyers and materials

Center and Unit Identification

Always include “Pardee School of Global Studies” in your materials
Your specific center or unit should be listed below Pardee School
Use bold text for Pardee School and regular text for your center/department

Co-Branding

For events with 2-5 BU entities, use a combined logo lockup. Consult with the communications office and they can request specific logos
For more than 5 entities, use the University plate and list entities as text
When collaborating with external organizations, place their logos to the left of BU’s logo and use the university plate

Color Scheme

Primary Colors:
BU Red (official University color): #CC0000
Black: #2D2926
Pardee School Teal: #37AEB3

Usage:
Use BU Red for primary branding elements and to maintain consistency with the broader University brand.
Typography can either be black or white, whichever allows them to best be read on the branded materials.
Incorporate Pardee School Teal as a secondary color to distinguish Pardee School materials within the BU ecosystem. The teal color can be used for accents, backgrounds, or secondary design elements to create a unique Pardee School feel

Typography

Whitney is BU’s designated font for any marketing materials. Request and download Whitney here.

Note: Our color palette is evolving

Flyer Design Best Practice

Keep it simple and uncluttered
Use a clear hierarchy of information (headline, key details, supporting info)
Stick to one main focal point or message
Use bullet points for easy readability
Ensure there’s enough white space to let the design “breathe”
Limit text to essential information only
Use no more than 2-3 fonts on a single flyer
Ensure font sizes are large enough to read from a distance
Use high-quality, relevant images or graphics
Include a clear call to action (e.g., “Register Now”, “Learn More”)
Place the BU logo in the bottom-right corner
Wordmarks should not be used in flyers, only within the content of a website.
If using QR codes, place them in the bottom-left corner, balancing size with the BU logo
Remove “www.” from URLs

Social Media Best Practices

Share a mix of content: events, research highlights, faculty spotlights, student stories, etc.
Use a consistent voice that aligns with Pardee School’s brand
Use high-quality images and graphics
Tag relevant accounts such as @BUPardeeSchool in all posts
Tag BU Experts on relevant platforms when sharing faculty research or expert commentary
Use relevant hashtags to increase visibility, including #BUPardeeSchool
Aim for 3-5 posts per week to maintain an active presence
Share content across different platforms, adapting as needed

Appspace Best Practices

Know your Appspace channel: 121 BSR (for student, faculty, alumni, staff, and administrative content), 152 BSR (for student, faculty, and alumni content), and 156 BSR (for student, faculty, and alumni content)
Prioritize Pardee-centered content, including student achievements, faculty research and media mentions, staff updates, events, and school-wide announcements
Promote important events and deadlines such as study abroad applications, fellowships, scholarships, and student organization activities
Use Canva Presentation format (16:9 ratio, 1920 × 1080 px) for optimal display on Appspace screens
Keep slides clear and easy to read from a distance, use concise messaging, large fonts, strong contrast, and safe margins
Double-check all the QR codes, email addresses, and contact information before sending in Appspace creatives

Website Headers

Ensure your center’s website includes “Pardee School of Global Studies” in the header and maintain consistency with other Pardee School center websites

Wordmarks & Special Graphics

A “wordmark” is a singular design that combines both typography and a graphic to represent an entity, program, or organization. These are not “logos” and should not be used as branding.
These elements must only be used within content on the website and in flyers, and not alongside Boston University branding or as part of any co-branded materials.
Consult with the communications office first if you want to create a special wordmark or graphic for an event or program.

See these examples of wordmarks used correctly within branded materials:

Material Requests

For custom logo lockups or special designs, contact commsps@bu.edu
Allow at least 2-3 days for simple requests, up to a week for complex ones
Provide as much detail as possible about your event or material when requesting assistance
For co-branded logos not already in our database, or for guidance on using logos of external entities outside of BU, refer to the BU Marketing & Communications Brand Guidelines

Approval Process

When in doubt about any branding element, submit your design to commsps@bu.edu for review before publication or distribution

Branding Guidelines

Templates and Guidelines

Logo Resources