TikTok: Legitimate Marketing Platform or Deceptive Advertising Medium?
By Dorian Brown, SHA ’22 and Jason Chang, SHA ’22 The Beginning TikTok, a popular yet continually controversial social media platform, has been a dominant force on how Gen Z consumes entertainment and information (Muliadi, 2020). Originally founded in 2014 as Musical.ly by Alex Zhou and Louis Yang (Leskin, 2020), the app emerged immensely popular […]