Failure is Not Fatal: Actionable Insights on Service Failure and Recovery for the Hospitality Industry
By Lisa C. Wan and Elisa Chan The service industry accounts for more than 70% of global GDP and continues to grow. This growth of the service sector in the foreseeable future is partly fueled by the rapid development of service technology (e.g., artificial technology (AI), chatbots, and automated self-service technology) in the digital age. […]