By Alex Gibson, Assistant Head of School, School of Marketing, TU Dublin, and Barry Rogers, Smart Tourism Programme Manager, Smart Dublin Abstract As technology advances, its application in the tourism domain has continued to expand. Among the most promising ways technology can be deployed in this context are digital trails. Immersive technology and AR (Augmented Reality) […]
By: Nathan Line, Cecil B. Day Distinguished Professor, Dedman College of Hospitality, Florida State University Managers of service organizations have long understood the importance of creating a service environment that is both aesthetically appealing and conveniently functional. The design of consumption space is especially important in the hospitality industry where the duration of the consumption […]
By Sungwoo Choi, Ph.D., Research Assistant Professor, School of Hotel and Tourism Management, The Chinese University of Hong Kong & Lisa C. Wan, Ph.D., Associate Professor, School of Hotel and Tourism Management, The Chinese University of Hong Kong Introduction The current wave of service technologies is service robots, “system-based autonomous and adaptable interfaces that interact, communicate and […]
By Lydia Hanks, Ph.D., Flordia State University, Makarand Mody, Ph.D., Boston University School of Hospitality Administration, and Noah Katcher, Boston University The way in which customers interact with restaurants is shifting rapidly, and the nature of the restaurant experience continues to evolve. The ubiquity of digital platforms has created unique opportunities for restaurants to engage their […]
By J. Bruce Tracey, Professor, Cornell University and James Houran, Managing Director, AETHOS Consulting Group As the world attempts to recover from the seemingly endless Covid-19 pandemic, many hospitality companies have placed considerable emphasis on creating more engaging and enriching customer experiences. Indeed, there is growing evidence that customers are looking for something more and […]
By Makarand Mody, Ph.D., Boston University School of Hospitality Administration & Lydia Hanks, Ph.D., Florida State University Covid-19 has been a watershed moment in recent human history. While causing unprecedented turbulence and chaos both economically and socially, the pandemic has cemented the place of brands as a source of permanence and stability in our lives. […]
By Ksenia Kirillova, Ph.D., Institut Paul Bocuse, France, Soey Sut Ieng Lei, Ph.D., Macao Institute for Tourism Studies, and Dan Wang, Ph.D., The Hong Kong Polytechnic University Today, sending a message through Facebook Messenger or WhatsApp to a business to inquire about a product or service is no less commonplace than chatting online with a friend or […]
By McLittle Stock on Shutterstock di Marco Ferrari, Ferrari Branding, Roma, Italia Non sarà facile dimenticare il 2020 e non solo per la terribile pandemia che ha devastato il mondo, uccidendo milioni di persone e minando alle fondamenta sia l’economia mondiale che lo stato sociale. Lo ricorderemo anche per l’incredibile evoluzione del fenomeno delle “fake […]
By Jonathan Katz, Lecturer, Boston University – School of Hospitality Administration The role of marketing within the hospitality industry has never been more essential. As the world emerges from a pandemic and contemplates how and at what rate to resume what was once familiar behavior, marketers are expected to identify ways to engage targeted audiences, […]
By Leora Halpern Lanz, ISHC with Claire Deal, SHA ’23 I. Introduction: The Impact In 2020, tourism’s boom hit a sudden, unanticipated, and dramatic pause. With the emergence of a global pandemic declared on March 11, global travel and tourism came to a painful halt with almost no movement of people worldwide. Countries that relied […]