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How to write a strategic marketing plan (for entrepreneurs)

Hope is not a marketing strategy! Every business needs a marketing plan to grow and prosper, especially now with the pandemic. Learn what you need to include (and why) in a comprehensive marketing plan that delivers results. Topics include: situational analysis, industry trends, competitive analysis, target markets, branding, website review, outreach, social media, PR, video, and more.

Speaker

Robin Samora (COM’77)
President, Partner Promotions Inc.

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Five hot marketing trends & how to win big

Gain insight into how you can stay ahead of the curve in the digital world.

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Crafting your crowdfunding marketing plan

It’s time for us to explore the power of creating a dynamic marketing plan for your crowdfunding campaign. We're here to empower you with insights and tips to ensure your crowdfunding journey is as…

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Six steps to becoming an entrepreneur

Considering self-employment? Set yourself up for success with these tips and tricks.

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Your personal branding playbook

Learn how to market yourself in order to achieve your career goals.

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Winning with video in your marketing strategies

Explore the benefits of video in a broader digital marketing strategy.

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The risky business of managing person brands

Hear from Questrom Dean Susan Fournier reflect on her 14-year analysis of the Martha Stewart person-brand.

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