Thursday, November 13 | 1-2:30 PM
Zoom
Join Kevin Anselmo from Experiential Communications for this 90-minute workshop that focuses on helping participants translate their messaging strategy into compelling written content that drives influence and visibility.
Request an Accommodation
For questions about accessibility or to request an accommodation (e.g., ASL interpreters, Communication Access Realtime Translation CART), please email research@bu.edu.
This session will help you discover how to use the power of thought leadership and learn how you might be able to leverage digital platforms like Substack, LinkedIn, The Conversation or other online blogs. You will also see how to apply writing tips such as the headline, hooks, story flow, and call to action, that help in the storytelling technique. You’ll gain insight on using your messaging strategy to guide your content creation and dissemination, identify the right angle and structure for a compelling piece.
The workshop will be interactive and practical, with opportunities to apply the concepts immediately. You’ll leave with a clear outline for your own article and the tools to take your thought leadership to the next level.
Featuring: Kevin Anselmo (host)