How to Use Social Media to Promote Your Expertise and Engage Target Audiences (2021)
Hosted by BU PR | Social Media and BU Office of Research
Are you looking to engage with target research funders, collaborators, academic journals, media reporters and publications, or the general public? Dr. Matthew Partridge—a biochemist who has spent 16 years working in both industrial and academic research, and a decade tweeting and posting about it on social media—will lead a remote workshop to help you achieve your goals for thought leadership and visibility.
Pulling from his experience at both Real Scientists and ErrantScience, Dr. Partridge will share helpful tips and tactics for faculty members at every level of comfort on social media. This workshop will cover the value and impact of different social media platforms, how to effectively communicate your work, how to engage with target audiences, how to develop and refine your strategy, and how to measure success. View event slides.