Lights. Camera. Action: Broadcast Interview Tips & Tricks (2018)
Less than comfortable speaking on live TV or radio? You are not alone. However, learning how to present yourself on camera and during an interview, is key to communicating your expertise and increasing visibility for your research. Join your colleagues for a panel discussion about the broadcast industry, how it has grown beyond TV and radio to include podcasts and social media, where to look for media opportunities, and how to ace your next on-air interview.
In this session, you will hear from faculty members about their experience as interviewees as well as from producers, journalists, and public relations professionals about the difference between print and broadcast interviews, the power of broadcast in elevating research and thought-leadership, and how to best prepare for each type of interview. You’ll come away from the discussion with the ability to evaluate broadcast opportunities strategically and engage in interviews with confidence.
Meet the Panel:
Moderator: Mike Fernandez, Professor of Strategic Communication, Boston University
Mike Fernandez is a professor of strategic communication at BU’s College of Communication. At 23 he was the youngest press secretary in the history of the U.S. Senate. As a chief communications officer for five Fortune 100 companies including the world’s largest privately-held company, Cargill, and the former U.S. CEO for Burson-Marsteller, he has counseled CEOs, government officials, and leaders of NGOs and universities on how to best navigate the media. He and his teams have won most of the top honors in public relations and marketing. He is the recipient of the Alexander Hamilton Medal from the Institute for Public Relations and was inducted into PR Week’s Public Relations Hall of Fame.
Panelist: Lindsay Schwimer, Manager, Media Relations Strategy, PAN Communications
Panelist: Arianne Chernock, Associate Professor of History, Boston University
Panelist: Joe Bergantino, Co-founder and Executive Director Emeritus of the New England Center for Investigative Reporting as well as Clinical Professor Emeritus at Boston University
Panelist: Sarah Grucza, Communications Specialist, Ash Center for Democratic Governance and Innovation, Harvard University
Panelist: Rachel Lapal, Assistant Vice President of Public Relations | Social Media, Boston University