PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
How Marketing and PR Can Get Along
By Casey Douglas, Account Supervisor at PRLab. To the untrained eye, the disciplines of marketing and public relations can seem like nearly identical fields, occupying two sides of the same coin. However, their respective aims are slightly different: marketing aims to drive sales and improve a client’s or company's profits through... More
PR and the Future of Esports
By James Smalec, Account Supervisor at PRLab (Source: North America League of Legends Championship Series, 2017) What does the Houston Rockets, Boston Celtics, Cleveland Cavaliers, Milwaukee Bucks, and Golden State warriors all have in common? The answer, Esports. Specifically League of Legends (League), the largest Esport in the world. Right now the... More
“Scary” Good Halloween Campaigns to Get Your Creative Juices Flowing
By Samantha Santora, Account Supervisor at PRLab Holidays provide a plethora of soft news opportunities. Creative public relations and content marketing campaigns garner attention from both audiences and media. Here are five recent examples of unique Halloween campaigns. Burger King as the ghost of McDonald’s [Source: Spooktacular! The brands who nailed their Halloween... More
PR Tips for Nonprofits Social Media Management
By Mengyuan (Miriam) Cai, Account Supervisor at PRLab [Source: Four New (Familiar) Diabetes Non-Profits. (2014)] Let me ask a question first: Do nonprofit organizations need PR? The answer is definitely yes. In the TED Talk “The way we think about charity is dead wrong,” presented by Dan Pallotta, he says that “If... More
How to Always Love A Profession in Communications
By Christina Miller, Account Supervisor at PRLab. If you’re a Public Relations major, you’ve heard and seen the reactions from people when you announce your career choice. The pure look of disapproval, or the shiver down your spine when someone says, “So you just plan parties all the time?” Although BU... More
Tips for PR practitioners to better understand Search Engine Optimization
By Yichi (Flora) Zhang, Account Supervisor at PRLab When it comes to SEO, many people would believe it’s a strictly marketing-based technique regarding to online or social media marketing. In fact, it’s also important to PR practitioners since the higher your company ranks, the larger traffic will be driven to the... More
The Analytics Face of Today’s PR Industry: Three Things You Need to Know
By Jingxin (Jessie) Zhang, Account Director at PRLab When we talk about PR, what’s the first word or phrase that comes to your mind? [Source: Jon Ericson (2013). PR Word Cloud. Buchanan PR] Hmm, looks like research and analytics are not on the top of that list. It is true that we associate PR... More
Six ways for overcoming blogger’s block
By Neetu Wadhwani, Account Supervisor at PRLab Source: More than 25 ways to help you push through blogger’s block and get writing. (2016) It comes without a warning. It happens to all bloggers. The day to post has come, and you’re still scratching your head about what to write. One day, we’re... More
Corporate Societal Responsibility
By Sebastian Kogler, President of Operations at PRLab As of Oct. 4, 2017, the Dow Jones Industrial index is higher than it has ever been. So are the Nasdaq and the S&P 500. The market value of all the companies on the S&P index alone is roughly 8 Trillion dollars. That’s... More
Life Lessons from Advertising Tycoon, Jordan Zimmerman
By Patricia Arribas Pablos, Director at PRLab Lauren Oubre, PRLab President of Client Services (left), Jordan Zimmerman, founder of Zimmerman Advertising (center) and Sebastian Kogler, PRLab President of Operations (left) Last Thursday, September 28, Jordan Zimmerman, founder of Zimmerman Advertising, and his family, inaugurated the Zimmerman Family Social Activation Center at Boston University’s... More