Online MS in Global Marketing Management

At a Glance

Completion Time

12–20

Months

Credits Required

Tuition

$30,063-$33,567

Part-time*

*Based on 2025–2026 Boston University tuition and fees. Merit scholarship may reduce cost.

Gain Expertise in Modern Global Marketing Management

Students in the Global Marketing Management graduate program obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. The program also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

The MS in Global Marketing Management is also available on campus in Boston.

Learn More

Curriculum

Students must complete the degree core courses, four specialization courses, and two electives.

Degree Core Courses

(Four courses / 16 credits)

MET AD 632 Financial Concepts

4 credits. Fall and Spring

Critical Thinking
Quantitative Reasoning II

Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. Effective Fall 2021, this course fulfills a single unit in each of the following BU Hub areas: Quantitative Reasoning II, Critical Thinking.

Section A1, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
McGue	Independent	M	02:30:00 PM–05:15:00 PM	MET 101

Section A2, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
McGue	Independent	T	06:00:00 PM–08:45:00 PM	MET 122

Section A3, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Vizek	Independent	W	06:00:00 PM–08:45:00 PM	MET 122

Section A4, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Vizek	Independent	F	11:15:00 AM–02:00:00 PM	SHA 206

Section A5, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Mendlinger	Independent	T	06:00:00 PM–08:45:00 PM	PSY B53

Section A6, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Vizek	Independent	R	06:00:00 PM–08:45:00 PM	CAS 315

Section O2, FALL 2025 Oct 28th to Dec 15th
Instructor	Type	Days	Times	Location
Ge	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 642 Project Management

4 credits. Fall and Spring

The course explores modern project management by providing an enterprise- level, experiential view of the discipline focused on connecting projects to the organization's mission, vision, and values. The theme of the course is applying key project management tools and techniques, through case-based group work, which will help students identify, analyze, and develop practical proposals to real-world issues. Groups select, plan, report, and then present on their project's scope, schedule, cost, risk, quality, and communications elements using tools such as the WBS, network diagram, PERT estimate, Gantt chart (including the use of MS Project), risk register, and heat map. Students also gain familiarity with important new concepts in project management: Agile frameworks, actionable sustainability thinking, and Benefits Realization Management, all of which will be important for their success not only in other graduate courses, but as they lead projects for their organizations so as to provide lasting, triple-bottom-line value. The course is aligned with the latest PMBOK' Guide from the Project Management Institute.

MET AD 715 Quantitative and Qualitative Decision-Making

4 credits. Fall and Spring

The purpose of this course is to help improve business problem solving and managerial decision-making through the use of quantitative and qualitative decision-making tools and techniques. This course will provide the student with an overview of how decisions are made to solve management problems in the business environment. It introduces the fundamental concepts and methodologies of the decision-making process, problem-solving, decision analysis, data collection, probability distribution, evaluation, and prediction methods. Students will learn how to apply different quantitative and qualitative analytical tools commonly used in business to provide a depth of understanding and support to various decision-making activities within each subject area of management. Through the use of case studies of decisions made by managers in various production and service industries and a business simulation package specifically prepared for this course, the scope and breadth of decision-making in business will be described.

Section A1, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Dickson	Independent	M	02:30:00 PM–05:15:00 PM	CDS 262

Section A3, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Ritt	Independent	M	02:30:00 PM–05:15:00 PM	CDS 264

Section A4, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Dickson	Independent	T	06:00:00 PM–08:45:00 PM	PHO 201

Section A5, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Zlatev	Independent	W	02:30:00 PM–05:15:00 PM	EPC 206

Section A7, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Parzen	Independent	R	12:30:00 PM–03:15:00 PM	FLR 123

Section A8, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Valath Bhuan Das	Independent	R	06:00:00 PM–08:45:00 PM	CGS 527

Section O2, FALL 2025 Oct 28th to Dec 15th
Instructor	Type	Days	Times	Location
Zlatev	Independent	ARR	12:00:00 AM–12:00:00 AM

Specialization Courses

(Four courses / 16 credits)

MET AD 655 International Business, Economics, and Cultures

4 credits. Fall and Spring

This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations.

MET AD 737 Innovative Marketing Techniques

4 credits. Fall and Spring

This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.

Section A1, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Luther	Independent	M	06:00:00 PM–08:45:00 PM	HAR 211

Section A3, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Lopez	Independent	W	02:30:00 PM–05:15:00 PM	CAS 426

Section O2, FALL 2025 Oct 28th to Dec 15th
Instructor	Type	Days	Times	Location
Trainor	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 856 Market and Economic Research and Analysis

4 credits. Fall and Spring

This course will provide a comprehensive discussion of market and economic research and analysis, their key concepts, process description, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for the business enterprise -- both from start-up entrepreneurship as well as an established business organization. The structure of the course is based on the six steps of the market research process: problem definition, development of an approach to the problem; research design formulation; fieldwork and data collection; data preparation and qualitative and quantitative analysis; report preparation, and presentation.

Section A1, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Goncalves	Independent	T	06:00:00 PM–08:45:00 PM	CAS 315

Section A2, FALL 2025 Sep 2nd to Dec 10th
Instructor	Type	Days	Times	Location
Dickson	Independent	M	06:00:00 PM–08:45:00 PM	COM 213

Section O1, FALL 2025 Sep 2nd to Oct 20th
Instructor	Type	Days	Times	Location
Goncalves	Independent	ARR	12:00:00 AM–12:00:00 AM

Elective Courses

Requirements

Visit the BU MET Website for Admission Details.

Dates & Deadlines

View BU MET’s academic calendar for online programs, including important dates and deadlines.

Application Requirements

Learn about application requirements for BU MET graduate degree and certificate programs.

How You Benefit from a
Boston University Education

A BU credential can help lay the foundation for career advancement and personal success.

#4

America’s Top Online Colleges

Accredited member of AACSB International

The Association to Advance Collegiate Schools of Business

Enjoy a 15:1 student-to-faculty ratio in courses that are 100% online, while tackling complex issues alongside peers with solid academic and practical experience.
Study in an active learning environment that focuses on practical, hands-on lessons and ensures you are immersed in all aspects of global marketing.
Gain an international perspective on leadership, logistics, and cross-cultural communication through online courses offered with BU’s international partner universities in Europe, Latin America, and Asia, which allow you to Interact directly with peers and professionals at some of the world’s top business schools by participating in management and marketing classes, discussion groups, and projects conducted by partner university professors.
Learn from the best – work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.
Learn from the best – since 2014, BU MET’s part-time master’s programs in business and management have been ranked among the top in the nation by U.S. News & World Report.

US citizens and permanent residents are automatically considered for Merit Scholarships during the application process and nominated based on eligibility.

Advance Your Career

BU MET’s Global Marketing Management master’s prepares you for a wealth of different roles, such as International Marketing Manager, Account Executive, Digital Marketing Specialist, Social Media Executive, Marketing Strategist, Market Research Analyst, Global Brand Specialist, Customer Service Director, and Marketing Director, among others.

Take Advantage of Career Resources at BU MET

You will find the support you need in reaching your career goals through MET’s Career Development office, which offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through BU’s Center for Career Development.

Recent graduates have found job opportunities and career paths in companies such as:

Microsoft
Google
The Walt Disney Company
Tencent

Parfums Christian Dior
TechTarget
Constellation Culinary Group
Treasury Wine Estates

Penguin Random House
Oracle
Trip Advisor
HSN

Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
Create a strategic plan, launch, and execute global marketing campaigns.
Understand the importance of behaving ethically in their professional lives.
Be effective leaders and communicators
Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.

Sydney Hayes

Throughout the various jobs and internships I held during the program, managers were impressed with my degree. There were definitely elements of professional advancement that I was aware of, even to someone so early in their career—but personal satisfaction was the biggest factor in what motivated me during the program
Sydney Hayes
Account Executive, Flock Associates
MET ‘22

Featured Faculty

Jennifer Lee

Assistant Professor, Administrative Sciences

Coordinator, Global Marketing Management

Branka Tomic

Lecturer, Administrative Sciences

Megan Trainor

Senior Lecturer

Marcus Goncalves

Associate Professor of the Practice

Coordinator, Global Marketing Management

Associate Chair, Administrative Sciences

Interested in Learning More?

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Online Master of Science in Global Marketing Management

At a Glance

Gain Expertise in Modern Global Marketing Management