*Based on 2025–2026 Boston University tuition and fees.
Grasp All the Tools of Enterprise-Level Digital Marketing
The online Global Marketing Management graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.
The Global Marketing Management Graduate Certificate is also available on campus in Boston. Learn more.
Curriculum
Boston University’s Graduate Certificate in Global Marketing Management consists of four required courses (16 units).
Boston University will recognize credits earned toward the Graduate Certificate in Global Marketing Management as the equivalent of the specialization requirements for the Master of Science in Global Marketing Management.
Certificate Courses
(Four courses/16 units)
Plus two additional Administrative Sciences courses, chosen with an advisor’s approval. The following are examples of some of the elective courses allowed:
Learn about application requirements for BU MET graduate degree and certificate programs.
How You Benefit from a Boston University Education
A BU credential can help lay the foundation for career advancement and personal success.
Enjoy an average 24:1 student-to-faculty ratio in courses that are 100% online, while tackling complex issues alongside peers with strong academic and practical experience.
Study in an active learning environment that focuses on practical, hands-on lessons and ensures you are immersed in all aspects of global marketing.
Gain an international perspective on leadership, logistics, and cross-cultural communication through online courses offered with BU’s international partner universities in Europe, Latin America, and Asia. Interact directly with peers and professionals at some of the world’s top business schools by participating in management and marketing classes, discussion groups, and projects led by partner university professors.
Learn from the best—work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.
Rankings & Accreditations
#12 Best Online Master’s in Business Programs (Excluding MBA)
MET’s business and management graduate certificates share curriculum with MET’s online master’s degrees in management, which are ranked #12 in the nation by U.S. News & World Report.
Accredited member of AACSB International
The Association to Advance Collegiate Schools of Business (through BU’s Questrom School of Business)
Graduate with Global Marketing Management Expertise
Metropolitan College’s Global Marketing Management graduate certificate will equip you with:
Understanding of opportunities offered by the internet and various digital business strategies and technologies.
The technical skills to be able to write and put into operation enterprise internet strategy.
Skills and abilities necessary to operate in a global environment and use a broad range of innovative marketing techniques.
Specific marketing skills and related marketing concepts, including social media marketing, platform marketing, artificial intelligence (AI) business models, reputation management, and data analytics, that can help update both domestic and international marketing strategies and operations.
The knowledge necessary to optimize websites for various search engine functions, and engage in a broad range of innovative marketing techniques.
Knowledge and expertise of international marketing and management that enables successful competition in the global economy.
“Throughout the various jobs and internships I held during the program, managers were impressed with my degree. There were definitely elements of professional advancement that I was aware of, even to someone so early in their career—but personal satisfaction was the biggest factor in what motivated me during the program.” Read more.
Sydney Hayes (MET’22) Account Executive, Flock Associates MS, Global Marketing Management
Advance Your Career
BU MET’s Global Marketing Management graduate certificate prepares you for a wealth of different roles, such as International Marketing Manager, Account Executive, Digital Marketing Specialist, Social Media Executive, Marketing Strategist, Market Research Analyst, Global Brand Specialist, Customer Service Director, and Marketing Director, among others.
Recent graduates have found job opportunities and career paths at companies such as:
Microsoft
Google
The Walt Disney Company
Tencent
Parfums Christian Dior
TechTarget
Constellation Culinary Group
Treasury Wine Estates
Penguin Random House
Oracle
Tripadvisor
HSN
Take Advantage of Career Resources at BU MET
You will find the support you need in reaching your career goals through MET’s Career Development office, which offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through BU’s Center for Career Development.
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