Online Global Marketing Management Graduate Certificate

At a Glance

Completion Time

Months

Credits Required

Tuition

$10,974-$14,478

Part-Time*

*Based on 2025–2026 Boston University tuition and fees.

Grasp All the Tools of Enterprise-Level Digital Marketing

The online Global Marketing Management graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.

The Global Marketing Management Graduate Certificate is also available on campus in Boston. Learn more.

Curriculum

Boston University’s Graduate Certificate in Global Marketing Management consists of four required courses (16 units).

Boston University will recognize credits earned toward the Graduate Certificate in Global Marketing Management as the equivalent of the specialization requirements for the Master of Science in Global Marketing Management.

Certificate Courses

(Four courses/16 units)

MET AD 523 Ecommerce

4 credits.

Prerequisite: MET AD 500 or consent of instructor. - The course provides a detailed examination of the history of e-commerce, along with important concepts related to the ways that businesses can successfully use Internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Tomic	Independent	M	06:00:00 PM–08:45:00 PM	CAS 426

Section A2, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Tomic	Independent	W	02:30:00 PM–05:15:00 PM	MCS B29

Section O1, SPRG 2026 Jan 13th to Mar 2nd
Instructor	Type	Days	Times	Location
Tomic	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 737 Innovative Marketing Techniques

4 credits. Fall and Spring

This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Lopez	Independent	M	02:30:00 PM–05:15:00 PM	STH 113

Section A2, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Trainor	Independent	T	06:00:00 PM–08:45:00 PM	KCB 104

Section O2, SPRG 2026 Mar 10th to Apr 27th
Instructor	Type	Days	Times	Location
Trainor	Independent	ARR	12:00:00 AM–12:00:00 AM

Plus two additional Administrative Sciences courses, chosen with an advisor’s approval. The following are examples of some of the elective courses allowed:

Analytics:

MET AD 654 Marketing Analytics

4 credits. Fall and Spring

Prereq: METAD 571. Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the-art statistical and analytics tools. Students will have an opportunity to gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Page	Independent	M	02:30:00 PM–05:15:00 PM	MET 101

Section A2, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Page	Independent	M	06:00:00 PM–08:45:00 PM	FLR 121

Section O1, SPRG 2026 Jan 13th to Mar 2nd
Instructor	Type	Days	Times	Location
Page	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 688 Big Data and Cloud Analytics for Business

4 credits. Fall and Spring

Prerequisite: MET AD571 Work with large, complex datasets beyond traditional desktop analytics using Apache Spark (PySpark), DuckDB, Polars, SQL-based data warehousing, and AWS cloud services. You will explore vector databases, feature engineering pipelines, and scalable machine-learning workflows using Spark MLlib. Key topics include parallel processing, management of massive data stores, cloud data architectures, web scraping, API-based data collection, text and web mining, and batch and streaming analytics. You will complete end-to-end analytics workflows, from data ingestion and cleaning to modeling, evaluation, and communication, using Python (PySpark), SQL, Git, and GitHub in a cloud-ready AWS environment. By the end of the course, you will be able to design scalable analytics pipelines, manage cloud data environments, and apply distributed machine learning to real-world datasets. The course culminates in a term project implementing a complete big data and cloud analytics workflow.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Valath Bhuan Das	Independent	T	06:00:00 PM–08:45:00 PM	CAS 324

Section A2, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Padalkar	Independent	R	12:30:00 PM–03:15:00 PM	SOC B63

Section O2, SPRG 2026 Mar 10th to Apr 27th
Instructor	Type	Days	Times	Location
Padalkar	Independent	ARR	12:00:00 AM–12:00:00 AM

Advertising:

MET AD 708 Contemporary Issues In Public Finance

4 credits. Fall and Spring

Focusing on the vibrant and complex $4 trillion Municipal Bond Market, this course offers you a solid foundation in all aspects of analysis and investing in this capital market that funds some of the largest public-works infrastructure projects in the United States. You will gain a comprehensive analytic skill-set of techniques and methods currently used by analysts, bankers, and portfolio managers to evaluate large municipal projects. Upon completing this course, you will have a professional portfolio of work demonstrating a mastery of analytical skills as practiced and applied in this market today. Either new to the field or with existing professional experience, students studying finance, urban planning, public administration or similar disciplines will find this course engaging.

MET AD 719 Fixed Income Analysis

4 credits. Fall and Spring

Prerequisite: MET AD 522. Covers the nature and analysis of fixed income securities and provides an in-depth examination of some of the particular features of some major classes of fixed income instruments, valuation, sensitivity to risks, and management of fixed income portfolios.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Gil Vasquez	Independent	W	06:00:00 PM–08:45:00 PM	STH B20

Section O2, SPRG 2026 Mar 10th to Apr 27th
Instructor	Type	Days	Times	Location
Chee	Independent	ARR	12:00:00 AM–12:00:00 AM

Global Business:

MET AD 680 Global Supply Chains

4 credits. Fall and Spring

This course covers the quantitative analysis tools to support operations management for a supply chain that is geographically dispersed and culturally diverse. The tools necessary to assure that the products/services are delivered/provided in the quality and timely manner include demand forecasting, inventory and capacity buffer optimization, delayed differentiation, statistical risk pooling, and stochastic inventory optimization. These tools are applied to decisions such as offshoring, multi-country outsourcing, push-pull, reverse supply chains, and risk mitigation. Particular attention is given to sustainability, information technology and digitalization, and creating resiliency.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Gunes Corlu	Independent	T	12:30:00 PM–03:15:00 PM	MET 122

Section O2, SPRG 2026 Mar 10th to Apr 27th
Instructor	Type	Days	Times	Location
Gunes Corlu	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 760 International Trade and Logistics

4 credits. Fall and Spring

This course provides extensive insight into international trade practices and corporate decision-making criteria attendant to global import/export and other market entry strategies, and management of international logistics operations including global sourcing, global transportation, facility network design, intermediaries, and trade documentation. Topics include operations, government agencies, import/export channel networks, and the evaluation of international opportunities with the help of a business simulation package specifically prepared for this course. It is designed to provide students with the skills and tools necessary for international trade and international logistics management.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Mayer	Independent	W	06:00:00 PM–08:45:00 PM	MET 101

Section O2, SPRG 2026 Mar 10th to Apr 27th
Instructor	Type	Days	Times	Location
Mayer	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 763 Multinational Finance and Trade

4 credits. Fall and Spring

Prerequisites: MET AD 522. Applies the concepts of corporate finance and risk mitigation to the problems of multinational financial management. Major topics include foreign exchange risk, and construction of hedging strategies using derivative instruments such as forwards, futures, and swaps to reduce multinational corporate risk. Addresses international financial flows and their impact on foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Villanueva	Independent	R	06:00:00 PM–08:45:00 PM	SHA 201

Section O2, SPRG 2026 Mar 10th to Apr 27th
Instructor	Type	Days	Times	Location
Ulusoy	Independent	ARR	12:00:00 AM–12:00:00 AM

Basic Statistics:

MET AD 510 Mathematics and Statistics in Management

4 credits. Fall and Spring

This introduction to core statistical and mathematical concepts builds the foundation needed to thrive in a management career. Develop the skills, tools, and knowledge essential to offering quantitative insights in management and administrative settings.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Ritt	Independent	R	12:30:00 PM–03:15:00 PM	COM 213

Section O1, SPRG 2026 Jan 13th to Mar 2nd
Instructor	Type	Days	Times	Location
Courtney	Independent	ARR	12:00:00 AM–12:00:00 AM

Project Management:

MET AD 782 Project Value Strategies

4 credits. Fall and Spring

Undergraduate Prerequisites: METAD 642 - Prereq AD 642. This course will introduce students to Project Value - a unique perspective on classical Project Management that is focused on assuring that a project delivers value that is aligned with the mission, vision, and values of an organization. This increasingly popular framework with which to view projects and project management is derived from current research, standards, and thought leadership from PMI and other international bodies. Students will learn how to create value in projects even in today's disruptive, turbulent environment. They will learn how to apply the conceptual framework of benefits realization management (BRM) and to use tools to manage a portfolio of programs and projects strategically with an aim of sustainable project value. Value in Agile projects will be discussed. The element of the Triple Bottom Line and a focus on sustainability is part of the subject matter. Case studies and real life experiences, illustrated with guest lectures, will be intertwined with current research in project management.

Section O1, SPRG 2026 Jan 13th to Mar 2nd
Instructor	Type	Days	Times	Location
Maltzman	Independent	ARR	12:00:00 AM–12:00:00 AM

Digital & Neuromarketing:

MET AD 575 Digital Brand Management

4 credits.

Explore the dynamics of building and managing digital brands in today's technology-driven digital marketplace and delve into the nuances of digital customer needs, brand creation, and communication strategies. Students will engage with concepts such as brand equity, digital design principles, neuroscience influences on branding, and compelling social media storytelling. Additional insights into personal and diverse forms of branding and future trends and challenges in the digital branding landscape are also covered. This course equips students with critical skills for developing strong brand identities and managing brand reputation across business models, preparing them for success in various digital branding roles.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Haidar	Independent	T	06:00:00 PM–08:45:00 PM	MCS B37

MET AD 576 Social Media Marketing

4 credits. Fall and Spring

This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on digital/social/mobile marketing so that you can appreciate its true value to consumers, to managers, and to other corporate stakeholders. It will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Trainor	Independent	M	02:30:00 PM–05:15:00 PM	CAS 228

Section O1, SPRG 2026 Jan 13th to Mar 2nd
Instructor	Type	Days	Times	Location
Trainor	Independent	ARR	12:00:00 AM–12:00:00 AM

MET AD 577 AI Enabled Marketing

4 credits.

This course offers an in-depth exploration of artificial intelligence (AI) applications within modern marketing strategies applied to a dynamic and data-driven marketing environment. It enables students to master AI tools and techniques such as Google Cloud, Tensorflow, IBM Watson, and HubSpot, essential for enhancing customer segmentation, content customization, and overall marketing efficiencies. Students will learn to develop AI-driven chatbots, optimize user experiences, and automate complex marketing processes, preparing them to meet contemporary digital marketing challenges and opportunities effectively.

Section A1, SPRG 2026 Jan 20th to Apr 30th
Instructor	Type	Days	Times	Location
Tomic	Independent	W	06:00:00 PM–08:45:00 PM	CAS 225

MET AD 619 Applied Neuromarketing Research and Ethics

4 credits. Fall and Spring

Neuromarketing is transforming the global marketing industry as a relatively new discipline, quickly transforming how marketers influence consumers and their buying decisions. The rapid increase in the uptake of neuromarketing across multiple business domains and applications across industries is making it imperative that global marketers take heed and start applying them to their marketing strategies as well. This course leverages three core disciplines: marketing, market research, and brain science. In this course, students will learn how neuromarketing is gaining moment in the industry because it leverages how the consumer's brain reacts and responds to specific marketing incentives and stimuli. It ensures that the marketing efforts and their effectiveness are well- measured and accurate through applied neuromarketing analytics in a lab environment. This course also leverages neuromarketing research during lab sessions, using various cutting-edge and innovative techniques through biometric and brain signals to examine consumer behavior and develop relevant marketing strategies.

Other:

MET AD 755 Doing Business in North America

4 credits. Fall and Spring

Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage.

Dates & Deadlines

View BU MET’s academic calendar for online programs, including important dates and deadlines.

Application Requirements

Learn about application requirements for BU MET graduate degree and certificate programs.

How You Benefit from a
Boston University Education

A BU credential can help lay the foundation for career advancement and personal success.

Enjoy an average 24:1 student-to-faculty ratio in courses that are 100% online, while tackling complex issues alongside peers with strong academic and practical experience.
Study in an active learning environment that focuses on practical, hands-on lessons and ensures you are immersed in all aspects of global marketing.
Gain an international perspective on leadership, logistics, and cross-cultural communication through online courses offered with BU’s international partner universities in Europe, Latin America, and Asia. Interact directly with peers and professionals at some of the world’s top business schools by participating in management and marketing classes, discussion groups, and projects led by partner university professors.
Learn from the best—work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.

Rankings & Accreditations

U.S. News & World Report - Best Online Programs - Grad Business - 2026

#12 Best Online Master’s in Business Programs (Excluding MBA)

MET’s business and management graduate certificates share curriculum with MET’s online master’s degrees in management, which are ranked #12 in the nation by U.S. News & World Report.

Accredited member of AACSB International

The Association to Advance Collegiate Schools of Business (through BU’s Questrom School of Business)

Graduate with Global Marketing Management Expertise

Students who complete the master’s degree in Global Marketing Management will be able to:

Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
Create a strategic plan, launch, and execute global marketing campaigns.
Understand the importance of behaving ethically in their professional lives.
Be effective leaders and communicators
Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.

“Marketing managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.”

Source: Capgemini Research Institute, 2024

“Throughout the various jobs and internships I held during the program, managers were impressed with my degree. There were definitely elements of professional advancement that I was aware of, even to someone so early in their career—but personal satisfaction was the biggest factor in what motivated me during the program.” Read more.

Sydney Hayes (MET’22)
Account Executive, Flock Associates
MS, Global Marketing Management

Advance Your Career

BU MET’s Global Marketing Management master’s prepares you for a wealth of different roles, such as International Marketing Manager, Account Executive, Digital Marketing Specialist, Social Media Executive, Marketing Strategist, Market Research Analyst, Global Brand Specialist, Customer Service Director, and Marketing Director, among others.

Recent graduates have found job opportunities and career paths at companies such as:

Microsoft
Google
The Walt Disney Company
Tencent
Parfums Christian Dior
TechTarget
Constellation Culinary Group

Treasury Wine Estates
Penguin Random House
Oracle
Tripadvisor
HSN

Take Advantage of Career Resources at BU MET

You will find the support you need in reaching your career goals through MET’s Career Development office, which offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through BU’s Center for Career Development.

Global Marketing Management Faculty

Marcus Goncalves

Associate Professor of the Practice

Coordinator, Global Marketing Management

Associate Chair, Administrative Sciences

Jennifer JooYeon Lee

Assistant Professor, Administrative Sciences

Coordinator, Global Marketing Management

Branka Tomic

Lecturer, Administrative Sciences

Megan M Trainor

Senior Lecturer, Administrative Sciences

Interested in Learning More?

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Business Administration

Online Global Marketing Management Graduate Certificate

At a Glance

Grasp All the Tools of Enterprise-Level Digital Marketing

Curriculum

Certificate Courses

Dates & Deadlines

Application Requirements

How You Benefit from a
Boston University Education

Rankings & Accreditations

Graduate with Global Marketing Management Expertise

Career Outlook

Advance Your Career

Take Advantage of Career Resources at BU MET

Global Marketing Management Faculty

Marcus Goncalves

Jennifer JooYeon Lee

Branka Tomic

Megan M Trainor

Interested in Learning More?

Recent News

Online Learning at BU: 5 Frequently Asked Questions

The Online AI Master’s Built for Real Work

3 Questions on AI and Online Education for BU’s Wendy Colby

Area of Study

Business & Management

Online Global Marketing Management Graduate Certificate

At a Glance

Grasp All the Tools of Enterprise-Level Digital Marketing

Curriculum

Certificate Courses

How You Benefit from a Boston University Education

Rankings & Accreditations

Graduate with Global Marketing Management Expertise

Career Outlook

Advance Your Career

Take Advantage of Career Resources at BU MET

Global Marketing Management Faculty

Interested in Learning More?

Recent News

Area of Study

How You Benefit from a
Boston University Education