Online Global Marketing Management Graduate Certificate

Grasp All the Tools of Enterprise-Level Digital Marketing

The online Global Marketing Management graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.

Curriculum

Boston University’s Graduate Certificate in Global Marketing Management consists of four required courses (16 credits).

Boston University will recognize credits earned toward the Graduate Certificate in Global Marketing Management as the equivalent of the specialization requirements for the Master of Science in Global Marketing Management.

Requirements

Visit the BU MET Website for Admission Details.

Dates & Deadlines

View BU MET’s academic calendar for online programs, including important dates and deadlines

Application Requirements

Learn about application requirements for BU MET graduate degree and certificate programs.

How You Benefit from a
Boston University Education

A BU credential can help lay the foundation for career advancement and personal success.

• Benefit from a 15:1 student-to-instructor ratio.
• Work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.
• To enhance skills in leadership, logistics, and cross-cultural communication, several online courses are offered with BU’s international partner universities in Europe, Latin America, and Asia. Interact directly with peers and professionals at some of the world’s top business schools, and participate in management and marketing classes, discussion groups, and projects conducted by partner university professors.
• BU MET’s Global Marketing Management program focuses on practical, hands-on education, ensuring you are immersed in all aspects of global marketing—education you can apply on the job
• Two levels of complimentary self-paced analytics laboratories offer access to advanced tools and provide opportunities to hone analytics skills using cases that are populated with realistic data.

US citizens and permanent residents are automatically considered for Merit Scholarships during the application process and nominated based on eligibility.

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America’s Top Online Colleges

Graduate with Global Marketing Management Expertise

Students who complete the Graduate Certificate in Global Marketing Management will be able to demonstrate: 

• An understanding of opportunities offered by the Internet and various digital business strategies and technologies.
• The technical skills to be able to write and put into operation enterprise Internet strategy.
• Skills and abilities necessary to operate in a global environment and use a broad range of innovative marketing techniques.
• Specific marketing skills and related marketing concepts, including social media marketing.
• The knowledge necessary to optimize websites for various search engine functions, and engage in a broad range of innovative marketing techniques.
• Knowledge and expertise of international marketing and management that enables successful competition in the global economy.

Advance Your Career

BU MET’s Global Marketing Management graduate program prepares you for a wealth of different roles, such as international marketing manager, account executive, marketing specialist, social media executive, marketing strategist, market research analyst, global brand specialist, customer service director, and marketing director, among others. 

Take Advantage of Career Resources at BU MET

You will find the support you need in reaching your career goals through MET’s Career Development office, which offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through BU’s Center for Career Development.

Sydney Hayes (MET’22)

Throughout the various jobs and internships I held during the program, managers were impressed with my degree. There were definitely elements of professional advancement that I was aware of, even to someone so early in their career—but personal satisfaction was the biggest factor in what motivated me during the program.

Sydney Hayes (MET’22)
Account Executive, Flock Associates
MS, Global Marketing Management

Global Marketing Management Faculty

Marcus Goncalves

Associate Professor of the Practice
Coordinator, Global Marketing Management
Associate Chair, Administrative Sciences

Jennifer JooYeon Lee

Assistant Professor, Administrative Sciences
Coordinator, Global Marketing Management

Branka Tomic

Lecturer, Administrative Sciences

Megan M Trainor

Senior Lecturer, Administrative Sciences

Interested in Learning More?