Discipline: Media Science 110 Items Psychological Predictors of Consumer-Level Virtual Reality Technology Adoption and Usage In recent years, virtual reality (VR) technology has been mainstreamed for at-home use, with various consumer-oriented devices released by media… Virtual Reality December 30, 2022 Narrative counters: Understanding the efficacy of narratives in combating anecdote-based vaccine… This study investigated the efficacy of narratives in countering vaccine-related narrative misinformation on Facebook. Two narrative counter strategies to address… Misinformation Social Media December 16, 2022 Capturing Social Presence: Concept Explication Through an Empirical Analysis of Social… Initially the province of telecommunication and early computer-mediated communication (CMC) literature, multiple systematic reviews suggest “social presence” is now used… Human-Computer Interaction November 22, 2022 Tobacco Advertising Tobacco advertising involves a variety of media formats (i.e., print, radio, television, billboards, point-of-sale, movie placement, Internet or social media,… Advertising Health Communication Tobacco November 10, 2022 Maureen McCarthy Lecturer, Mass Communication, Advertising and Public Relations Kathryn Coduto Assistant Professor, Media Science Nivea Canalli Bona Master Lecturer, Media Science Cutting the Bunk: Comparing the Solo and Aggregate Effects of Prebunking… An online experiment among a nationally representative YouGov sample of unvaccinated U.S. adults (N = 540) leverages inoculation theory as a preliminary… July 16, 2022 The Impact of Influencers on Cigar Promotions: A Content Analysis of… Little is known about the content, promotions, and individuals in cigar-related videos on TikTok. TikTok videos with large cigar and… Health Communication Social Media Tobacco June 9, 2022 The Picture of #mentalhealth on Instagram: Congruent vs. Incongruent Emotions in… This study explores the effects of sentiment of Instagram images and captions on the sentiment of comments. All Instagram posts… Health Communication Social Media April 27, 2022 Previous 1 … 4 5 6 7 8 … 11 Next