Nivea Canalli Bona

Nivea Canalli Bona truly believes that communication can change the world. She studied journalism in Brazil (her home country) and founded and led a full communication Agency (Priory Comunicação e Design). At Priory, she applied her knowledge of PR and Advertising using various techniques to a range of clients, from the national postal services company (Correios) to global brands like the Deutsch Keune (hair cosmetics) or the American Caliper (HR). After ten years, she decided to share her experience by teaching at a local university. She fell in love with communication research, and 15 years later, she has never stopped.

In addition to articles that she has had published in international journals, she has written four textbooks in Portuguese: Mensagens e Propaganda: Elaboração de Briefing (2004); Publicidade e propaganda: da agência a campanha (2007; 2012); Jornalismo na Sociedade(2017) and Assessoria de Imprensa: uma ponte entre jornalistas e a sociedade (2017), all by Editora Intersaberes.

She has global experience, having researched in Spain and Ireland, but her epistemological roots are in Latin America. Her work focuses on Popular, Alternative, and Citizen Communication, Social Movements, Activism, Alternative Media, and Communication for Development.

She is a member and a former coordinator for the work group Popular, Alternative and Local Communication at Associación Latinoamericana de Investigadores de la Comunicación – ALAIC; and is a member of the International Association of Communication researchers – IAMCR having presented articles at various conferences of both associations.