WICKED Protein team takes top prize at Adlabbies
The student team representing WICKED Protein walked away with the top prize for the fall Adlabbies, the semi-annual awards presented for the best work by student staff members of AdLab, the country’s largest student-run ad agency.
“In delivering fresh new social ads for Instagram and TikTok, this team excelled in all phases and really stood out this semester,” said Shawn Zupp, COM professor of the practice for advertising and AdLab co-faculty adviser with Prof. Michelle Sullivan. “We couldn’t be happier with the work.”
AdLab alumni Priya Singh (Hill Holiday), Samantha Haas (Fidelity), Evan Kielmeyer (Puma), Sophia Marraccini (Rue Gilt Group), Ghewa Taha and Chelsea Hamilton (Digitas) served as award presenters for the ceremony in December.
Overall, 74 COM advertising students earned nominations across 12 categories for their work on behalf of clients such as Dunkin’, Celebrity Cruises, Asics and Sallie Mae. The winners:
Grandlabbie: Best Overall Performance
- Winners: Olivia Beriker, Yuqing Cao, Xinyi Hong, Sayuki Kahara, Amelia Latham, Justin Lee, Chenfei Xu, Qianyun Zhang
- Client: WICKED Protein
Accounts: Best Client Relationship
- Winner: Leah Hirschman
- Client: Good Dogg
Accounts: Greatest Problem Solver
- Winner: Yuqing Cao
- Client: WICKED Protein
Project Management: Most Efficient
- Winner: Mishel Chen
- Client: Sallie Mae
Project Management: Best Team Building
- Winner: Zihe Han
- Client: Good Dogg
Strategy: Best Research Learning
- Winners: Wndi Zhao and Sihan Zan
- Client: Spiffy Bin
Strategy: Best Creative Strategy
- Winners: Ana Lucia Fernandez and Meghan Boyda
- Client: Dunkin’
Creative: Best of Show, Creative Campaign
- Winners: Camilla Atalla, Riley Gatz Splan, Carly Smith and Kelly Kleschen
- Client: CommCreative
Creative: Best Copywriting
- Winners: Shiyu Mei and Damoni Chou
- Client: Spiffy Bin
Creative: Best Art Direction
- Winners: Sayuki Khara and Justin Lee
- Client: WICKED Protein
Brand & New Business: Best Marketing Approach
- Winner: Leyla Eren (Brand)
Brand & New Business: Most Progressive Initiative
- Winner: Chloe Patel (New Business)
