The best student advertising campaigns of the spring semester were celebrated at the AdLabbies, COM’s semi-annual event sponsored by AdLab, COM’s student-led advertising agency.

The evening’s top award, the Grandlabbie, was presented to the group behind work for the U.S. Tennis Association New England Team: Emilyse Minaya, Jialu (Ellen) Ni, Jessica Tonthat, Lauren Schellamer, Emerson Gray, Ashley Yang and Amelia Edelsberg.

“The GrandLabbie celebrates more than just the final work—it recognizes the spirit, strength, and overall performance of the entire team,” said Mike Davis, AdLab faculty adviser and an associate professor of the practice for advertising. “Throughout the judging process, the nominations for USTA just kept piling up—from project management to strategy to art direction to copy. There were a lot of well-deserving client teams this year, for sure, but USTA was the unanimous call.”

Saxby’s, the popular student-run cafe with a location in the Center for Data Sciences, was celebrated for its participation as an AdLab client partner. Saxby Area Operations Manager Lauren Wasserman accepted the award on behalf of the company.

Student winners of the Spring 2026 AdLabbies:

ACCOUNT MANAGEMENT AWARDS

• Best Client Relationship — Morgan Oakes, Boston University Center for Anxiety and Related Disorders

• Greatest Problem Solver — Didi Mahathorn, Local News Network

PROJECT MANAGEMENT AWARDS

• Most Efficient — Anqi (Angie) Chen, Primi Pasta
• Best Team Building — Nari Yun, Streetlight Ventures x Otto Pizza

BRAND AWARDS

• Most Progressive Initiative — Marifer Regalado
• Greatest Brand Impact — Camryn Morales

SPECIAL AWARDS

• Outstanding Client Partnership — Lauren Wasserman x Saxbys
• Above and Beyond — Yasmin Flores, We B0nd
• Above and Beyond — Janise Bonilla, Local News Network
• Above and Beyond — Aina Marti, Affordable Art Fair
• Above and Beyond — Mia Cutler, Video Production
• Above and Beyond — Duru Yuceturk, BJ’s Wholesale Club
• Above and Beyond — Lauren Schellhamer, USTA New England
• Above and Beyond — Sofia Gonzalez Irigoyen, Video Production
• Above and Beyond — Jereliz White, We B0nd
• Above and Beyond — Julianna Occhipinti, We B0nd
• Above and Beyond — Olivia Deschenes, Wayfair Kuzco
• Above and Beyond — Anika Ramanathan, Streetlight Ventures x Otto Pizza

STRATEGY AWARDS

• Best Campaign Strategy — Jessica Tonthat, USTA New England
• Best Campaign Strategy — Amelia Edelsberg, USTA New England
• Best Research Learning — Tianqi (Andy) Wu, Wayfair Kuzco
• Best Research Learning — Willa Jiang, Wayfair Kuzco

CREATIVE AWARDS

• Best Art Direction — Emerson Gray, USTA New England
• Best Art Direction — Ashley Yang, USTA New England
• Best Copywriting — Josefina Rios, Wayfair Kuzco
• Best of Show – Creative Campaign — Brian Liu, Henna Cook, Josefina Rios, Wayfair Kuzco

VIDEO PRODUCTION AWARDS

• Outstanding Video Craftsmanship — James Ninneman
• Best Video Team Player — Kayla Carlton

TEAM AWARDS

• Rising to the Occasion — Caitlin Wong, Riya Aggarwal, Veronique Lhuillier, Ava Doyle, Ziyi Ren, Michelle Lau & Stephanie Martinez – Community Run Club Team
• GrandLabbie — Emilyse Minaya, Jialu (Ellen) Ni, Jessica Tonthat, Lauren Schellamer, Emerson Gray, Ashley Yang and Amelia Edelsberg – USTA New England Team