You probably recognize this system of marks, and BU’s mascot, Rhett, that represent BU Athletics—and they exist as a cousin to the overall BU Brand. This helps the BU Brand focus on academics, and keep the Athletics look and feel more vibrant. These may not be used as branding for University entities, and use of any of these marks for any other purposes, including Rhett, or his likeness, must be approved by Athletics.
The following BU Athletics marks and images have been approved for internal use. All requests and design approval for use of Athletics marks should be submitted through the Exemplar Associates website. Exemplar Associates will provide authorized manufacturers with the high-resolution files required for production. For more information, please contact Brian Kelley, Associate Director of Athletics, at bkelley@bu.edu, or Jonathan Sliva, JD, Assistant Director, Trademark Licensing & University Sponsorships, at jsliva@bu.edu
