The risky business of managing person brands with Allen Questrom Professor and Dean, Susan Fournier
Hear from Questrom Dean Susan Fournier reflect on her 14-year analysis of the Martha Stewart person-brand.
Welcome to the Questrom alumni community, Class of 2020!
In addition to the comments collected in the video above, several Questrom alums sent notes by e-mail: May 1, 2020 Questrom Class of 2020 Congratulations!! You have a completed an important phase in your young lives and now it’s time to continue your journey. I think that there are 3 key factors in life that […]