Lijia Jin (ENG’13)
CEO, New Thinking Fashion China

Lijia Jin graduated from Boston University in 2013 with a degree in biomedical engineering. Following his graduation, he began his career as a product manager at a medical device company, where he gained valuable experience in the healthcare industry. He later transitioned to a role as a research assistant at the China Europe International Business School (CEIBS), assisting a professor with courses related to the pharmaceutical industry.
In 2017, Lijia joined New Thinking Fashion China, a company founded by his parents over 30 years ago. Initially serving as the sales manager, he played a key role in expanding and modernizing the business. Today, he is the CEO, leading the company’s growth and evolution in the dynamic fashion industry.